The American Kennel Club, the leading organization in the world devoted to purebred dogs, is offering a special AKC Visa card to its over 5 million registrants in conjunction with First USA Bank (NYSE: FUS), one of the nation’s largest issuers of Visa credit cards.
A payment will automatically be made to the American Kennel Club every time a Cardmember makes a purchase. These contributions will go toward AKC activities and programs that protect and promote purebred dogs, including health research, events such as dog shows, performance events, obedience trials and public school education.
In addition, Cardmembers will be able to choose a personalized Visa card with a picture of their dogs’ breed and will have the option to have their own pets name embossed on the card along with the Cardmembers name. We’re very pleased to bring our registrants this opportunity to help AKC activities and programs, while at the same time providing a valuable savings to our registrants who use the AKC Visa card, said Judith V. Daniels, president of the American Kennel Club.
Custom designs of the top 20 AKC breeds are currently being offered on the AKC Visa cards, with more to be added later. Breeds now available on personalized cards include: Labrador Retriever, German Shepherd Dog, Rottweiler, Golden Retriever, Poodle, Beagle, Dalmatian, Yorkshire Terrier, Shetland Sheepdog, Chihuahua, Chow Chow, Doberman Pinscher, Cocker Spaniel, Dachshund, Pomeranian, Shin Tzu, Miniature Schnauzer, Boxer, Siberian Husky, and Basset Hound.
For dogs not having a custom design, Cardmembers will be able to choose a design featuring the AKC logo as a gold medallion. This is the only credit card officially endorsed by the American Kennel Club.
“First USA is pleased to be partnering with an organization as prestigious as the American Kennel Club,” said James W. Stewart III, executive vice president, partnership marketing for First USA Bank. “Dog lovers everywhere will be able to use a Visa card that reminds them of their favorite dog, knowing that every purchase they make will benefit purebred dogs through the AKC.”
Dog lovers who would like to apply for the AKC card can call 1-800-347-7887. First USA, Inc. is a financial services company specializing in the credit card business and is among the largest providers of Visa and Mastercard services in the nation. First USA, Inc.’s two principal operating units are First USA Bank and First USA Paymentech, Inc. First USA Bank provides Visa and Mastercard services nationwide and had more than 12.9 million credit cards issued with $17.5 billion in managed loans outstanding at Dec. 31, 1995. First USA Paymentech processed $24.6 billion in credit card sales and 446 million items during calendar year 1995.