Six Flags Theme Parks Inc., the largest regional theme park company in the world, has announced plans to introduce the Six Flags Entertainment Card, a co-branded MasterCard(R) credit card which allows cardholders to earn points towards various free entertainment-related rewards. The Six Flags Entertainment Card will be introduced nationally in June. Consumers will be given the opportunity to sign up at all Six Flags parks and through direct marketing in key markets.
“We believe our customers will see tremendous value in being a Six Flags Entertainment Cardholder,” said Joe Redling, Sr. Vice President, Marketing and Entertainment, “our objective is to leverage our strong national brand name and strengthen our relationship with our broad customer base.”
The co-branded credit card will be issued by First USA Bank of Wilmington, Delaware, and will carry a low 5.9% introductory rate with no annual fee. The entertainment card will provide customers with various entertainment reward options including Six Flags tickets, season passes and gift certificates, as well as other value-added entertainment incentives from promotional partners like Best Western Hotels and Thrifty Car Rental. Points are earned based on dollars charged against the card.
“We plan to add other entertainment offerings to further broaden the consumer value as the program moves forward,” said Mike Kent VP of Advertising and Promotions. “With our strong national presence, we think this will also continue to build the Six Flags national brand and offer consumers additional reasons to visit the various parks,” he added.
“First USA is pleased to be the credit card partner of Six Flags Theme Parks. We believe the Six Flags Entertainment Card provides an attractive package of benefits to the millions of value-conscious consumers who enjoy Six Flags theme parks nationwide,” James W. Stewart III, Executive Vice President, Partnership Marketing for First USA Bank said.
First USA Bank is one of two principal operating units of First USA, Inc. (NYSE: FUS), a financial services company specializing in the credit card business and one of the largest providers of Visa(R) and MasterCard(R) services in the nation. First USA Bank had approximately 14 million credit cards issued with $18.3 billion in managed loans outstanding at March 31, 1996. First USA Paymentech, Inc., (NYSE: PTI) also a unit of First USA, Inc., processed $24.6 billion credit card sales and 446 million items during calendar year 1995.