SunTrust BankCard, N.A., has dropped the green flag on its latest co-branded credit card — the DAYTONA USA MasterCard.
Geared to the millions of motorsports enthusiasts in the U.S., the card is expected to fuel growth for the bank-card subsidiary of SunTrust Banks, Inc.
“SunTrust BankCard currently has 700,000 cardholders, but we anticipate a substantial increase as the result of our aggressive growth initiatives, including co-branded credit cards such as the new DAYTONA USA MasterCard,” said Jim Rasmussen, SunTrust BankCard, N.A. chairman and CEO.
Leslie Dukker Doty, SunTrust BankCard senior vice president and director of marketing, added that the marketing strategy for co-branded cards is to target specialized leisure-activity populations across the country. “Racing fans tend to be among the most loyal when it comes to purchasing products from companies affiliated with their sport. Coupled with the sheer number of enthusiasts, that makes the racing market an ideal niche for SunTrust BankCard.”
The DAYTONA USA MasterCard will have no annual fee, 7.9% introductory financing and may be used at more than 12 million locations worldwide. Bonus features are in development, but will include race-car-related discounts and incentives.
“DAYTONA USA is extremely proud to be associated with SunTrust and its new DAYTONA USA MasterCard. Daytona International Speedway and motorsports have become successful in large part due to the tradition of outstanding corporate involvement, added Phil Denyes, general manager of DAYTONA USA. “DAYTONA USA will continue this tradition by positioning these sponsors in high-profile positions.”
A top 50 national credit card company that issues both MasterCard and Visa, SunTrust BankCard, N.A., Orlando, Florida, is a $750 million, wholly owned subsidiary of SunTrust Banks, Inc., which was formed nearly a decade ago when SunBanks, Inc. merged with Trust Company of Georgia. Today, SunTrust Banks, Inc. has over $46.5 billion in assets and 652 offices located in Florida, Georgia, Tennessee and Alabama.
DAYTONA USA, the Ultimate Motorsports Attraction,” opens at Daytona International Speedway on July 5 and features a variety of hands-on, highly interactive exhibits to thrill both race fans and casual observers of the sport. For more information on DAYTONA USA, call 904-947-6800.