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New Harley Visa Card

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Harley-Davidson announced Monday it will offer the Harley-Davidson Chrome Visa Card through its subsidiary Eaglemark Financial Services.. Beginning this fall, the Harley Dream Sweepstakes will give away 52 Harley-Davidson bikes in 52 weeks. Cardholders are automatically entered earning one entry for each dollar charged. When the card is used at participating Harley-Davidson retail locations, cardholders receive two entries per purchase dollar with the Chrome Visa.

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Soon, Harley enthusiasts will be able to show off their ride all year long — and do it everywhere from the grocery store to the best restaurant in town — thanks to a customizable Harley- Davidson Chrome Visa Card.

And, if carrying Harley-Davidson’s (NYSE: HDI) hottest new accessory isn’t enough, cardholders in the U.S. can qualify to win one of 52 brand new 1340cc Harley motorcycles in the Harley Dream Sweepstakes simply by using the card.

Beginning this fall, the Harley Dream Sweepstakes will give away 52 Harley-Davidson bikes in 52 weeks. In addition, 38 contestants each week will win merchandise certificates valued from $25 to $1,000 for redemption at participating Harley-Davidson retail locations.

Features of the Harley Chrome Visa Card include no annual fee, a competitive interest rate and an option to personalize the card with a photograph of the cardholder on a Harley.

“The Harley Chrome Visa Card defines a new way for Harley enthusiasts to display their pride in the Harley-Davidson experience,” says Steven F. Deli, chairman and CEO of Eaglemark Financial Services, Inc., a subsidiary of Harley-Davidson, Inc., and issuer of the card. “And, in connection with our exceptional new product, we’ve created a rewards program reverberating with Harley spirit.”

Cardholders are automatically entered in the Sweepstakes whenever they use the Chrome Visa. Each dollar spent on a purchase or cash advance equates to one entry in the Sweepstakes. In addition, when the Card is used at participating Harley-Davidson retail locations, cardholders receive two entries per purchase dollar with the Chrome Visa. (Complete details of the sweepstakes will be available at participating Harley-Davidson retail locations. Certain restrictions apply. No purchase is necessary for sweepstakes entry.)

Individuals interested in obtaining the Card, or more information about the Sweepstakes, can call 1-888-WIN-5252 (1-888-946-5252).

Eligible holders of the current Harley Card, a private label retail card for purchases exclusively at Harley-Davidson dealerships, will automatically qualify for the new Harley Chrome Visa. Harley Card holders also will be among the first to receive the new card.

“The Harley Chrome Visa is an important financial tool for our customers and dealers in the U.S.,” said Jeffrey L. Bleustein, president and CEO of Harley-Davidson, Inc. “Our customers will be able to use the card at locations around the world, and our dealers will benefit from the excitement of the 52 bikes in 52 weeks sweepstakes.”

Eaglemark Financial Services, Inc., a subsidiary of Harley-Davidson, Inc., provides a broad array of financial services and products to manufacturers, dealers and purchasers of motorcycles and other leisure vehicles. Eaglemark’s services include credit card issuance and processing; retail and wholesale financing; casualty, extended service, and credit-life insurance; and leasing in the U.S. and Canada. Eaglemark, based in Chicago, was founded in 1992 and has offices in Carson City, Nev. and Plano, Texas.

Harley-Davidson, Inc. also owns and operates Harley-Davidson Motor Company, the only major American-based motorcycle manufacturer. Harley- Davidson produces heavyweight motorcycles and a complete line of motorcycle parts, accessories, apparel and general merchandise.

Visa is the world’s largest consumer payment system. It plays a pivotal role in advancing new payment products and technologies to benefit its 20,700 member financial institutions, their cardholders and the global economy. Visa’s 571 million cards are accepted at 14 million locations worldwide. The Visa Global ATM Network consists of more than 342,000 ATMs in 113 countries.

For more information on Visa, visit Visa Expo at http://www.visa.com.

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