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MBNA Expands MLB Endorsement

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MBNA received endorsements from the Cincinnati Reds and St. Louis Cardinals for MBNAs Official MLB Card program yesterday bringing MBNAs total MLB endorsements to 16 teams.

FULL STORY:
MBNA America Bank, N.A., announced today that it has received the endorsements of the St. Louis Cardinals and Cincinnati Reds to issue credit cards to the teams’ millions of loyal fans.

MBNA, the country’s second largest credit card lender, now has the endorsement of 16 Major League Baseball teams and is the Official Credit Card Issuer of Major League Baseball.

The endorsement of the Cardinals and Reds represents important additions to MBNA’s Sports Sector, which remains one of the company’s fastest growing areas with the endorsement of more than 400 sports organizations. Among the endorsements received by MBNA are Major League Baseball, the National Football League, National Hockey League, National Association of Stock Car Auto Racing (NASCAR), several of the National Basketball Association teams and nearly 80 minor league baseball teams.

“Both teams have an extensive history of winning, strong fan loyalty, and traditionally solid demographics from residents of the Midwestern states,: said Hal Erskine of MBNA Sports Marketing. “Offering this new MBNA product to the fans of the St. Louis and Cincinnati teams creates an ideal arena for long-term loyalty for MBNA.”

MBNA Corporation (NYSE: KRB), a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $43.2 billion in managed loans. MBNA, the country’s second largest credit card lender, also provides retail deposit, consumer loan, insurance, and card acceptance services.

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