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VISA is sponsoring the second installment of the new MTV ‘True Life’ series, a weekly television documentary about the lives and concerns of Gen-Xers. The show, entitled “No Money, Mo’ Problems”, will debut April 7 at 10pm. The program will feature an eclectic mix of young Americans in various money management crisis including a Las Vegas dancer working hard to save money to fulfill her desire to become the all-American mom. VISA will direct troubled Gen-Xers to the National Foundation for Consumer Credit at the end of the program.

FULL STORY:
Through the true-life stories of a cross section of American youth, Visa U.S.A. and MTV will examine money management issues among young adults in “True Life: No Money, Mo’ Problems.” This edgy show for Gen-Xers is designed to raise awareness of the issues of financial responsibility and offer solutions to those who are already experiencing money trouble.

Debuting on Tuesday, April 7 at 10:00 p.m. (ET/PT), “No Money, Mo’ Problems” is hosted by James Van Der Beek, star of the critically acclaimed new WB drama, “Dawson’s Creek.” “No Money, Mo’ Problems” will also air Sunday, April 12th at 10 a.m. and 8 p.m. (ET/PT).

“Everyone could use a crash course in money management, especially those people who are just starting out on their own,” said David Sandor, vice president, Visa U.S.A. “‘No Money, Mo’ Problems’ helps young adults recognize that the decisions they make today will affect their financial futures.”

The Cast

— A struggling rock band in New York City whose need to pay their rent gets in the way of their dream to make it big in the music world;

— A Las Vegas dancer who is working hard to save money to fulfill her desire to become the all-American mom;

— A young married couple from Colorado Springs who have two children and staggering bills;

— A recent college graduate from Boston who goes on a TV game show to try to pay off her student loans;

— An Internet entrepreneur from New Hampshire who founded a web site devoted to answering the financial questions of his generation; and

— A financial wiz kid from Chicago who hosts a college radio program about investing.

An eclectic mix of young Americans, the cast of “No Money, Mo’ Problems” struggle with one common theme: the coming of financial age. Each story tells of their current or past money problems and how they have had to cope to solve the debt dilemma.

“No Money, Mo’ Problems” is the second installment of “True Life,” MTV’s new weekly documentary series about the lives and concerns of young people. During “No Money, Mo’ Problems,” viewers are encouraged to contact the National Foundation for Consumer Credit (NFCC). Consumers can receive information about managing money or locate the closest credit counseling office by calling 1-888-946-2257 after April 6, 1998, or visiting the NFCC website at http://www.nfcc.org.

To reach this important audience, Visa U.S.A. collaborated with Linda Ellerbee’s Lucky Duck Productions. Lucky Duck Productions has produced a variety of high profile primetime programs including Smart Sex for MTV, Addicted for HBO and The Other Epidemic for ABC. Lucky Duck also produces Nick News, the critically acclaimed weekly news magazine show for kids on Nickelodeon.

“No Money, Mo’ Problems” is just one example of Visa U.S.A.’s dedication to educating consumers about money management. Last year Visa U.S.A. launched a comprehensive consumer education campaign including a wide variety of programs ranging from local seminars to academic curricula.

Targeting young Americans as they enter a time of financial independence, Visa U.S.A. currently sponsors: “Earning Credit” — a Hollywood-style game show designed to provide college students with a foundation for sound financial management habits; “What’s Up With Money in Your Life?” — a money management curriculum for college orientation counselors; and “Choices and Decisions” — an educational program and teaching curriculum designed to provide financial management instruction for all ages.

Visa is the preferred payment brand and the largest consumer payment system worldwide. It plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions, their cardholders and the global economy. Visa is the only consumer payment system to facilitate $1 trillion worth of purchases of goods and services in a fiscal year. Visa’s 618 million cards are accepted at more than 14 million worldwide locations, including more than 400,000 ATMs in the Visa/Plus Global ATM Network. Visa’s Internet address is http://www.visa.com.

The National Foundation for Consumer Credit is the nation’s oldest and largest non-profit organization providing education and counseling services on budgeting and credit face-to-face, by telephone and by mail. NFCC members, located in nearly 1,400 communities across the United States, Puerto Rico and Canada, can be identified by the “Member NFCC” seal. This seal signifies standards that include agency accreditation, counselor certification and policies that ensure quality service. Many members operate under the name Consumer Credit Counseling Service. All members provide confidential services for free or a low cost. To locate the closest NFCC member office, call toll- free, 24 hours a day, 1-800-388-2227 or visit http://www.nfcc.org.

For an advance copy of “No Money, Mo Problems” or more information about Visa U.S.A.’s consumer education campaign and programs, please call Dimitri Czupylo, Ketchum Public Relations, at 212-448-4325.

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