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Seinfeld Carded

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Credit card commercials from VISA and MasterCard will claim a spot in tonight’s ‘Seinfeld’ finale. Yesterday VISA announced it will debut a new 30-second commercial targeted at ‘Generation Xers’. VISA’s commercial will be a slightly offbeat spot that features funky music, hip GenXers and popular vintage clothing. Created by BBDO NY, the spot is titled “Attic” and is the latest installment in Visa’s highly successful “It’s Everywhere You Want To Be” campaign and is part of Visa’s brand campaign featuring merchants. The ad, targeting the twenty- and thirty-year-old segments, features trendsetters strutting their stuff at The Attic, a stylish vintage clothing store that “does not accept American Express. Pumping lyrics accompany split-second images of bright boas, sharkskin slacks and go-go boots. It could be mistaken as a clothing ad until the familiar voice of Ed Grover sets you straight. VISA will reportedly shell-out about $1.5 million for the spot.

FULL STORY:
Visa will be part of the year’s most anticipated television broadcast The final episode of “Seinfeld.” Visa U.S.A. will debut a new 30-second commercial during this historic “Seinfeld” broadcast tonight on NBC May 14.

For the “Seinfeld” finale, Visa will debut a slightly offbeat spot that features funky music, hip GenXers and popular vintage clothing.

“This ad buy makes sense for us on several fronts,” said Liz Silver, vice president, advertising, Visa U.S.A. “By advertising during the ‘Seinfeld’ finale, Visa is in the position to reach millions of current and potential cardholders in numerous market segments. ‘Seinfeld’ cuts across boundaries — young and old, urban and suburban, single adults and families.”

The Attic – The Place To Be

Created by BBDO New York, the 30-second spot titled “Attic” is the latest installment in Visa’s highly successful “It’s Everywhere You Want To Be” advertising campaign and is part of Visa’s brand campaign featuring merchants. The ad, targeting the twenty- and thirty-year-old segments, features trendsetters strutting their stuff at The Attic, a stylish vintage clothing store that “does not accept American Express.”

“The ‘It’s Everywhere You Want to Be’ campaign has been popular nationwide for more than a decade. The ‘Attic’ installment is a part of our effort to show Visa’s appeal to all types of people,” noted Silver. “While this spot underscores Visa’s universal merchant acceptance, it does so in a fast paced and playful fashion that speaks to cardholders in their 20’s and 30’s. The GenX-themed commercial should be popular with the 51 million 18-49 year olds expected to watch the finale.”

The ad’s fast-paced montage of live fashion shots could easily be part of a music video. Pumping lyrics accompany split-second images of bright boas, sharkskin slacks and go-go boots. It could be mistaken as a clothing ad until the familiar voice of Ed Grover sets you straight. “The only thing that’s out of style,” he declares as the music draws to an abrupt halt, “is using American Express.”

Visa is the leading card brand and the largest consumer payment system worldwide. It plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions, their cardholders, and the global economy. Visa is the only consumer payment system to facilitate $1 trillion worth of purchases of goods and services in a fiscal year. Visa’s nearly 600 million cards are accepted at more than 14 million worldwide locations, including more than 400,000 ATMs in the Visa/PLUS Global ATM Network. Visa’s Internet address is http://www.visa.com.

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