Payment Card News

L.L. Bean Card Renews

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MBNA and ME-based L.L. Bean extended the contract for the ‘L.L. Bean VISA’ credit card. The long-term agreement also provides for a number of new enhancements to the program, a lower fixed interest rate of 15.99%, and the continuation of several popular money-saving features. The centerpiece of the cobranded card is the L.L. Bean ‘Outdoor Advantage Program’, which offers free regular FedEx shipping on L.L. Bean orders in the contiguous U.S. when you use the card; free monogramming on L.L. Bean catalog items and coupons applicable toward L.L. Bean merchandise based on the use of the card. The card was launched in 1996.

FULL STORY:
MBNA America Bank, N.A., announced Wednesday that L.L. Bean has extended its relationship with MBNA as the issuer of the L.L. Bean Visa credit card. The long-term agreement also provides for a number of new enhancements to the program, a lower fixed interest rate, and the continuation of several popular money-saving features.

The no-annual fee credit card is the centerpiece of the L.L. Bean Outdoor Advantage Program, which was established in 1996 and is backed by the heritage and tradition of Maine values. L.L. Bean, with headquarters in Freeport, Maine, is the world’s largest outdoor specialty cataloger. MBNA, the largest independent credit card lender in the world, employs 3,200 in its Northern region in Maine.

The Outdoor Advantage Program now includes these benefits for L.L. Bean Customers:

— Free Regular FedEx shipping on L.L. Bean orders in the contiguous United States when you use the card.

— Free monogramming on L.L. Bean catalog items.

— A 15.99% fixed annual percentage rate for all Customers.

— Money-saving coupons applicable toward L.L. Bean merchandise based on the use of the card.

Since its introduction in 1996, the L.L. Bean Visa credit card has been chosen by tens of thousands of Customers interested in the convenience and money-saving opportunities of the Outdoor Advantage Program. Program members also receive numerous additional benefits, including an introductory 5.9% annual percentage rate for six months, a fraud protection program, cash access at more than 240,000 financial institutions around the world, travel accident insurance, emergency cash and airline tickets, supplemental auto rental collision coverage, and credit card cash-advance checks. The L.L. Bean Platinum Plus Visa credit card offers higher credit lines and insurance coverage, additional travel and collision coverage, a year-end summary of charges, free card registration, and other benefits.

To apply for the no-annual fee L.L. Bean Visa credit card and the L.L. Bean Outdoor Advantage Program, call 800-545-7898.

L.L. Bean is a leading retailer and manufacturer of quality outdoor gear and apparel for fly fishing, camping, hiking, and other recreational activities. Founded in 1912, the company is headquartered in Freeport, Maine.

MBNA Corporation, a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $52.7 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan, and insurance products.

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