Step right up to the window at the Kentucky Derby and say Yes. Thats the theme of the new VISA ad campaign leading up to the 1999 VISA Triple Crown, thoroughbred racings most prestigious series.
VISA is the exclusive card accepted at the ticket windows at all Triple Crown races. In the Its Everywhere You Want To Be theme, the new Yes spot features trainers, groomsmen, jockeys, fans and owners exclaiming Yes! during races and training sessions, while the ticket salesman proclaims No! to a spectator trying to pay for tickets with American Express. The spot was shot at Churchill Downs, the site of the upcoming Kentucky Derby.
Now in the fourth year of a five-year Triple Crown sponsorship, VISA has contributed to the excitement of horse racing for fans and owners as well. Theyve added the incentive of a $5 million bonus to the winner who captures all three races in the Triple Crown. In case youre a race fan, heres the schedule of the races for 1999:
***May 1: Kentucky Derby, Churchill Downs, Louisville, KY,
***May 15: The Preakness Stakes, Pimlico, Baltimore, MD
***June 6: The Belmont Stakes, Belmont Park, New York
Not only is VISA the Worlds Best Way to Pay, they may also be the Best Way to Win. If you need a VISA card to get in the money, apply online at www.visa.com.