Payment Card News

Red Cross VISA

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The average Canadian can now develop a philanthropic habit by using a credit card. The Canadian Red Cross and Canada’s Royal Bank have teamed up to offer the ‘Red Cross VISA’. The bank has already help collect $8 million that Canadians donated to relieve the suffering caused by hurricane Mitch and most recently, Royal Bank handled the collection on funds donated on-line for the victims of the earthquake in Turkey. The card program is the next step and represents the largest affinity credit card program launched by Royal Bank. More than 400,000 Canadians are active members of the Canadian Red Cross. Royal says a recent survey showed that 21% of Canadians say they are very or somewhat likely to consider carrying affinity cards, with 60% in that group indicating the affinity card would become their main card. For more information visit www.royalbank.com.

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