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Blue Action

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The American Express Blue Card has picked up some “smarts” for the holiday season. The smart Blue Card now offers cardholders 30% off any on-sale and regular priced merchandise at all U.S. Virgin Megastores. The savings will be activated at the register by the chip imbedded on the Blue card. When first launched in May, the “Blue for Music” campaign offered a 30% discount on selected titles. Both companies said last week that due to the overwhelming response from Virgin customers, the two companies have extended the savings all merchandise for the holiday season. The promotion will end Dec 26th. For more information visit

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