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Payment card acceptance within the quick-service restaurant industry is spreading quickly and may capture as much as $10 billion in sales this year. San Diego-based Jack in the Box, the first fast-food firm to take credit cards, is expanding its credit card acceptance to more than 1,860 quick-serve restaurants in 17 states. Two weeks ago McDonald’s announced it will broaden card acceptance next year, and may top 10,000 locations by the end of 2003. KFC introduced card acceptance last year in most of its outlets. Burger King and Wendy’s have pilot programs underway with decisions on full-scale deployment set for early next year. A recent VISA study found the average transaction for credit customers was 20% to 30% higher than for cash customers.

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