Payment Card News

Elvis Returns

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Elvis has been sighted again and this time he is on the front of a “MasterCard Gift Card.” There is also a special Web site to order the new, limited edition gift cards, in amounts ranging between $25 and $100. Memphis-based Clarity Payment Solutions has partnered with Elvis Presley Enterprises and KeyBank, to market and issue the “Elvis Presley Limited Edition Prepaid MasterCard” gift card. Clarity will host an e-commerce website, www.elvisgiftcard.com, where consumers can order the limited edition gift cards online. The launch of the new cards is timed to commemorate the 50th Anniversary of “The King of Rock ‘N’ Roll’s history-making first recording.

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