Payment Card News

Choices

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A new type of currency was introduced by a major airline to reward its co-branded VISA cardholders with more redemption options. The “United Mileage Plus VISA” from Chase has switched from awarding miles for card usage to earning “Choices.” Under the new program cardholders have five new awards including: flights booked on united.com with no capacity restrictions or blackout dates; hotel stays booked on united.com; car rentals booked on united.com; an annual subscription for access to United’s “Economy Plus” seating; and credit towards Elite status. When purchasing free air tickets the amount of “Choices” needed is based on the price of the ticket rather than the traditional set redemption amounts. Cardholders purchase their air tickets, hotel stay or card rentals and then receive a statement credit using “Choices.” In addition to “Choices,” cardholders can now use redeemable miles to receive a credit for their “Mileage Plus VISA” annual fee or redeem for products from the “Mileage Plus” online rewards catalog. The United “Mileage Plus” program was launched 25 years ago and has nearly 48 million enrolled members. For more information visit: “http://united.com/chase”:http://united.com/chase

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