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Teen Spirit

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A new survey has found that even though teens account for only three percent of online sales right now, they can be very influential on overall household buying. JupiterResearch found that one in four teens say their parents always take into account their opinion about household purchases. Of teens who make purchases online, 83% still make purchases with their parents present, via their parents’ credit or debit card. However, alternative methods of payment, such as PayPal and gift certificates, have grown in popularity and allow teens to make purchases by themselves. The JupiterResearch report concludes that teenagers are Internet-savvy and retailers must understand their characteristics and behaviors to catch them as them as they begin making their first independent online purchases. For more information, visit “www.jupiterresearch.com”:http://www.jupiterresearch.com.

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