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ESPN VISA

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The new “ESPN Total Access Rewards VISA” has added more than 50,000 new card accounts with balances exceeding $100 million since its launch. Washington Mutual and ESPN introduced the card in mid-September with a high-profile media event in New York City, advertising on ESPN TV, radio and ESPN.com, and a marketing direct mail campaign. The card provides traditional rewards, plus unique and attainable sports-related rewards including merchandise, access to sporting events like the Super Bowl and access to ESPN-sponsored events like the ESPY Awards and the X-Games. Cardholders receive five points for every dollar spent on purchases made from ESPN and one point for every dollar spent anywhere else. Cardholders can earn insider access to a wide range of sports experiences and VIP Access to the “X Games.” Cardholders can also earn access to ESPN The Magazine’s “NEXT Big Weekend” event at the pro football championship host city, pre-draft parties, and a behind-the-scenes look at ESPN studios. Other rewards include: gift certificates to ESPN Zone and ESPNShop.com; instruction at ESPN Golf Schools; the opportunity to host your own private party at ESPN Zone; and the opportunity to drive a race car on a championship track; plus earn sports merchandise and collectibles, as well as traditional travel, dining and retail rewards. The no annual fee card carries risk-based interest rate from 9.99% to 23.99%. For more information visit: “www.espnrewardsvisa.com”:http://www.espnrewardsvisa.com.

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