Payment Card News

Debit & Women

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A new survey on women and debit cards shows that 77% of those under 55-years old have primary or shared fiscal decision-making responsibilities with 85% indicating that they are increasingly using their debit card to help manage personal finances. The research also found that debit card usage by women has more than doubled since 2003, growing from 20% to 43%. The “Women in the Financial Marketplace” analysis, part of the “Yankelovich MONITOR 2006/07” study commissioned by MasterCard, also found that women now represent 61% of the most frequent debit card users. To reward debit MasterCard card users, MasterCard is giving its debit cardholders the chance to win a $1,000 monthly bonus for 10 years. For more information visit: “http://www.priceless.com”:http://www.priceless.com.

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