Payment Card News

Happy Birthday

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The nation’s first credit card information service for consumers and the first Website devoted to helping Americans comparison shop for payment cards is celebrating its 21st anniversary and its 12th year on the Internet. cardtrak.com has served millions of consumers via printed publications and its Websites. Launched in October 1986, the firm created the first national database of credit card programs, assembling the information in seven regional annual Bankcard Directories for $10 each, empowering consumers for the first time to comparison shop. In 1988 the Company began publishing an abbreviated national monthly version called Bankcard List, for 50 cents per copy, as it began producing the monthly list of the best credit card offers for The Wall Street Journal and other national publications. In early 1991, as the range of credit card products exploded, the firm created the CardTrak(R) monthly newsletter for $5 per copy that provided lists of the best credit card products in several categories, coupled with the latest news and commentary. Launching its Web site in September 1995 at the American Bankers Association annual credit card industry convention, the firm
greatly expanded its consumer services and phased-out charging consumers for its information, switching to an advertising paradigm. For more information visit: “http://www.cardtrak.com”:http://www.cardtrak.com

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