Payment Card News

Gift Card Users

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A new survey has found that Hispanics received gift cards with the highest average value among all ethnic groups at an average balance of $71, compared to $41 for Caucasians and $60 for African-Americans. The survey also found that 26% of Hispanics surveyed report giving gift cards to children as a budgeting tool or in lieu of an allowance. Comdata Stored Value Solutions fifth annual gift card survey also found that Hispanics are most likely to purchase gift cards for personal use; they are most likely to spend more than the value on their cards; and they buy cards with higher initial values and are most likely to reload cards. Additionally, the survey found that 71% of Hispanics prefer cards that also function as a DVD with music and 75% appreciate a card that is presented in unusual packaging. For more information on the survey visit: “http://www.comdata.com”:http://www.comdata.com

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