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Go World

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Visa has launched a U.S. advertising campaign that evokes the emotion and memories of unforgettable moments in Olympic history, featuring current Olympic and Paralympic athletes and Olympic legends. The new “Go World” creative sets itself apart from other recent advertising campaigns through the use of striking sepia tones combined with dramatic still photography and moving images from past Olympic competitions. “Come Together,” the first in a series of national television commercials debuts tonight on CBS during “How I Met Your Mother.” Four additional spots featuring six-time gold medal swimmer Michael Phelps, Paralympic track and field gold medalist Cheri Blauwet, gold medal gymnast Kerri Strug and sprinter Derek Redmond will premiere throughout the week. Subsequent television and online creative will include Visa sponsored athletes who are members of “Team Visa Beijing” including Bryan Clay and Allyson Felix, Paul Hamm and Nastia Liukin, Steven Lopez, Katie Hoff, Bubba Harris, Kerri Walsh as well as Paralympian Marlon Shirley. Visa’s Olympic television commercials will air leading up to and during NBC’s broadcast of the “Beijing 2008 Olympic Games.”

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