Payment Card News

Shell $aver Card

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The growing effort by gasoline retailers to steer customers away from general purpose credit and debit cards will gain more traction next year. Shell Oil Products US is rolling out a new payment card in January that features a direct link to a consumers checking account and offers a discount price on each gallon. Other gasoline retailers such as Sunoco already offer discounted per gallon pricing for cash customers. The new “Shell $aver Card” will offer a promotional savings of 5 cents per gallon on Shell fuel purchases until June 1, 2009 and 2 cents per gallon thereafter. The card can be used at participating Shell-branded stations for any purchases except lottery tickets. However, the discount applies only to gasoline and diesel purchases. Consumers interested in obtaining a “Shell $aver Card” will be required to pick up an inactive card at a participating Shell-branded station to start the application process. For more information visit “www.shell.com”:http://www.shell.com

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