It’s that time of year again! Back to school shopping is coming on strong as retailers see grabs for clothing, shoes, school supplies and cosmetics. Among consumers with children in preschool through high school, 39% expect to spend more per child on back to school shopping while 41% expect to spend the same this year. With this, the average family of four will spend $550; 39% plan to spend more on back to school shopping this year than in 2009; 63% will have a set budget and virtually all parents; and 94% will look for ways to be resourceful. These findings, according to the latest American Express Spending & Saving Tracker, also show 34% intend to buy electronics, the most common being laptops(18%) with an average ticket price of $530.