MasterCard Worldwide introduced its ‘Eat, Drink and Be Generous’ campaign dedicated to making every penny count in the fight against cancer to raise funds for research supported by the Stand Up To Cancer (SU2C) charitable initiative. Every time you use your MasterCard when dining out from now through September 1st, MasterCard will make a penny donation on each transaction, up to $4 million total, to SU2C. Qualifying purchases include a cup of coffee or a quick meal to ordering take out and fine dining. The program works to accelerate the pace of groundbreaking collaborative research in order to bring new cancer treatments to patients quickly and save lives, for which online and in-restaurant materials, web banner ads, statement inserts and ATM messaging through MasterCard bank partners will help raise awareness and promote! So make a difference and help fight cancer today!