Payment Card News

Giving Money Gets Personal w/Artisan Digital Gifting Cards

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PayPal has buddied with renowned designer Jonathan Adler for a first-of-its-kind partnership to enhance its person-to-person (P2P) payment service, so that sending the gift of money for the holidays feels more personal and heartfelt.

A recent PayPal study found that money is the number one gift Americans want this holiday season, and 62% wish they could ask for cash instead of traditional holiday presents. But, the study also found that the main reason people don’t give money as a gift is because they’re afraid it’s not personal enough (63%).

Adler is bringing that creativity to PayPal, with six exclusive digital holiday and generic gifting cards consumers can use to personalize their gift of money and add a chic touch to their holiday well-wishes, with more cards to come.

The card designs feature the iconic touches, fresh accents and polished style Adler is known for. The cards range from holiday greetings and thank you cards to generic gift giving.

PayPal’s P2P gifting experience is available in 17 countries – including Australia, Austria, Belgium, Canada, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom and United States.

Consumers in the U.S. and Canada will see designs created by Jonathan Adler, and consumers located in one of the other countries will enjoy designs created specifically for their markets.

Gift givers can log into their account on PayPal.com, simply select Send Money to make it a gift, pick their favorite card design, designate the amount of the gift, and send.

Instead of stressing over what to get the babysitter, a picky relative or that friend who already has everything this holiday season, people can send the gift of money with a Jonathan Adler-designed card through PayPal. During the month of December alone, PayPal expects to see more than 17 million P2P payments – with gifting being one of the most popular reasons for sending money.paypal_money_present_positano

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