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Rapper Pharrell to Put Some Juice into the American Express Platinum Card

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Pharrell Williams will serve as the Creative Director of the Platinum Card for American Expres. As the Creative Director, Pharrell will bring his creative vision and style to inspire and guide the global experiences, access and services that the Platinum Card is renowned for providing.  origpharrell_dscf0087_re1_full_10x8_hr

As consumers’ tastes and passions evolve, American Express will continue to bring exceptional premium experiences and benefits to its Platinum Card Members across travel, music, dining, fashion, art, wellness and more. Pharrell will set the creative direction for such experiences and events and inspire new cutting-edge collaborations and partnerships that meet the needs of the ever-changing premium consumer lifestyle.

“I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card,” said Pharrell Williams.

“We want the Platinum Card and the experiences it offers to be influenced and shaped by our Card Members, so we’re thrilled to be working with long-time Card Member and creative visionary Pharrell to lead some of these efforts,” said Janey Whiteside, SVP of Global Charge Products, Benefits and Services at American Express. “Like many of our Card Members, he’s traveled the globe, he has an amazing imagination, and he loves to discover and share new experiences.”

Pharrell Williams is an American singer-songwriter, rapper, and record producer.

Williams and Chad Hugo make up the record production duo The Neptunes, producing soul, hip hop and R&B music. He is the lead vocalist and drummer of the rock-funk-hip hop band N*E*R*D, that he formed with Hugo and childhood friend, Shay Haley. He released his first single, “Frontin'”, in 2003 and followed up with his debut solo album, In My Mind in 2006. His second album, Girl, was released on March 3, 2014.This album was preceded by the commercially successful single, “Happy”. As part of the Neptunes, Williams has produced numerous hit singles for various recording artists.

Williams owns a media venture that encompasses entertainment, music, fashion, and art called i am OTHER, a multimedia creative collective and record label that serves as an umbrella for all of Pharrell Williams’ endeavors, including Billionaire Boys Club.

Williams has earned ten Grammy Awards including two with the Neptunes.

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