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Gift Cards Top Useless Gadgets or God-Forbid Cologne for Father’s Day

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About 29% of dads say they prefer to receive gift cards this Father’s Day. Meanwhile, more than half of dads named useless gadgets the worst type of gift they could receive this year. 

A new survey from Capital One looked at how Americans plan to celebrate Father’s Day this year, with almost half planning to do so at home and approximately one-quarter planning to dine at a restaurant. In terms of the experiences fathers prefer, millennial dads are more likely to prefer attending a baseball game or other sporting event, while baby boomer dads are more likely to prefer a last-minute getaway.

Purchases Americans are planning to make for Father’s Day

• Seventy-seven percent of Americans – and 86% of millennials – are planning to make a purchase for Father’s Day this year

• Thirty percent of Americans who plan to celebrate Father’s Day this year are planning to simply purchase food for grilling/cooking, while 24% plan to purchase a gift card and 23% plan to purchase a product/gadget.

• Millennials (15%) and Gen Xers (9%) are more likely to purchase tickets to a sporting, music or tasting event than baby boomers (3%).

What Fathers Want and Don’t Want

• According to dads, gift cards are the Father’s Day gift they most prefer (29%), followed by food for grilling/cooking (20%) a product or gadget (17%) and tickets to a sports, music or tasting event (12%).

• Fifty-four percent of dads say the worst type of gift they could receive for Father’s Day is a useless gadget, while 24% say personal care products are the worst.

• Baby boomers and millennials share differing opinions when it comes to gifts.

• Sixty-eight percent of baby boomers say that useless gadgets are the worst type of gift they could receive, compared to only 25% of millennials.

• Thirty-five percent of millennials say that personal care products are the worst type of gift they could receive, compared to only 18% of baby boomers.

How Consumers Plan to Celebrate

• Forty-seven percent of Americans who plan to celebrate Father’s Day this year plan to do so at home, while 28% plan to dine at a restaurant with family.

• Millennials are more likely to do so by dining at a restaurant (35%) than baby boomers (22%).

• Thirty-nine percent of Americans who plan to celebrate Father’s Day this year say the person they’re celebrating would prefer an experience (e.g., tickets to an event or a weekend getaway) to a physical gift (e.g., a tie, grilling tools, etc.) this year.

• In contrast with baby boomers (28%), this sentiment is more common among millennials (48%) and Gen Xers (41 percent).

Father’s Day experiences that are most appealing according to dads

• Baby boomer dads (22%) are more likely to prefer a last-minute getaway than millennial dads or Gen X dads.

• Millennial dads (30%) are more likely to prefer attending a baseball game or other sporting event than baby boomer dads.

• Dads with children in their households are more likely to prefer to attend a baseball game or other sporting event (21%) or have someone do their chores like mowing the lawn (14%) than those without children in their households.

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