Consumers can shop and purchase physical products within an immersive VR experience — and have those products delivered to their homes. The Payscout VR Commerce app features an integration with Visa Checkout, which allows users to register payment credentials within the service or access their existing Visa Checkout account.
The integration of Visa Checkout, tied to an immersive 360-video experience and the opportunity to explore merchandise in a virtual store, means consumers can execute a secure, frictionless payment in the VR experience without having to remove their headset.
Upon launching the app and entering payment credentials, the user selects Body Language Sportswear (an e-tailer merchant based in Los Angeles, California) and is immersed a 360-video experience of a day in the life of a Body Language Believer before being transported to a virtual store.
The store allows consumers to explore product interactively by rotating items, enlarging, and/or viewing in greater detail. The Payscout VR Commerce app also includes a menu-driven checkout experience, which securely confirms the user’s purchase and incorporates the payment credentials and shipping details from Visa Checkout.
After successful processing of the payment transaction by Payscout VR Commerce, an interface to the merchant’s fulfillment center is triggered with all the order details.
The Payscout VR Commerce app for Google Cardboard is now available in the Google Play Store, and the technology will be adapted for iOS and additional VR platforms soon.