Benefits Available at the Enhanced ‘Members Clubhouse’ SM Golfer’s Web Site
American Express today announced the official
launch of the enhanced Members Clubhouse at www.americanexpress.com/golf
with a holistic online experience that includes an array of exclusive
Cardmember golf offerings, golf tips, tricks and information, and unique
insights from three professional golfers: Jim Furyk, Morgan Pressel and
Davis Love III. Following landmark partnerships with the United States
Golf Association and The PGA of America, American Express has built upon
the access and experiences that it offers Cardmembers to create an
online destination that focuses on Cardmembers’ desire to enhance and
improve their game. The offers, information and unique content on the
site will refresh on an ongoing basis to provide compelling insights to
Cardmembers about how to improve their game and experience the best in golf.
“As part of our continued partnerships with the USGA and The PGA of
America, we are developing unique new programs that enhance the world of
golf and focus on our Cardmembers’ passion for improving their games,”
said Rich Lehrfeld, Vice President Sponsorship and Event Marketing,
American Express. “Through our newly enhanced Members Clubhouse, our
Cardmembers can do everything from getting their hands on hard-to-get
championship tickets and advice on golf equipment to exclusive
instructional content from some of golf’s most talented professionals.”
Plan Ahead: Your Ticket to Upcoming Championships
Having made history as the first corporate partner of the United States
Golf Association (www.usga.org), as well as becoming an official patron
of The PGA of America (www.pga.com), American Express is now offering to
Cardmembers a host of premium golf experiences and benefits at two of
the major golf championships:
2009 U.S. OPEN – Cardmembers can log on to the Members Clubhouse at
www.americanexpress.com/golf for the exclusive opportunity to purchase
daily Trophy Club tickets to the 2009 U.S. Open Championship being held
June 18-21 at Bethpage State Park (Black Course) in Farmingdale, N.Y.;
tickets traditionally are only available in weekly packages for USGA
Members or through a random drawing.
2009 PGA Championship – Weekly Wanamaker Club and Season Ticket Packages
to the PGA Championship held August 10-16 at Hazeltine National Golf
Club in Chaska, Minn., are available to Cardmembers on the Members
Clubhouse site, prior to the June 2 general public presale.
Sharpen Skills: Advice and Instruction from the Experts
American Express has joined forces with three preeminent figures in the
world of golf, Jim Furyk, Morgan Pressel and Davis Love III, to provide
exclusive insight and advice to help golfers improve their games and add
to their overall enjoyment of the sport. Jim, Morgan and Davis will also
appear in print and online ads this summer.
Jim Furyk – Ranked among the top players in the world and widely known
for his distinctive swing, Furyk will provide his take on how to make
the most of your own skill set and become the best golfer you can be.
Furyk will also discuss some of his favorite courses and preferred
methods for preparing for golf’s most challenging events. Furyk is the
2003 U.S. Open® Champion and a five-time Ryder Cup® competitor.
Morgan Pressel – A champion and fearless competitor since her days in
junior golf, Pressel set a USGA record in 2001 when she became the then
youngest woman at that time to play the U.S. Women’s Open® at just 12
years old. She later became the youngest woman in LPGA Tour history to
win a major championship, the 2007 Kraft Nabisco, at the age of 18.
Pressel, who is also passionate about fashion and style, will contribute
on a wide variety of golf and related fashion topics.
Davis Love III – Expanding his long-time relationship with American
Express, Love will share his perspective from a lifetime of experience
in the game. Love will provide insight on topics such as golf course
architecture, instruction and growing up learning golf from his father,
a renowned PGA professional. Love is the 1997 PGA champion and a
six-time Ryder Cup competitor and was a member of the victorious 1985
USA Walker Cup team.
To further encourage participation in the game of golf, American Express
and The PGA of America created the Friend of a Cardmember1 program that
enables Cardmembers to connect with experts at courses across the
country to improve their game and share this experience with a friend.
This new player initiative allows Cardmembers who purchase instruction
from PGA Professionals using their American Express® Card to bring along
a guest at no additional cost. In addition, American Express also
provides Cardmembers preferred tee times at select properties across the
country.
Experience the Best: Exclusive Views and Access to 2008 Events
Golf enthusiasts can look to American Express for an enhanced spectator
experience at the U.S. Open, U.S. Women’s Open, PGA Championship and
Ryder Cup. American Express’ unique on-site championship initiatives
will include:
* U.S. Open Experience presented by American Express, featuring a
“mechanical golfer” from the USGA Test Center
* PGA Learning Center presented by American Express, equipped with
hitting bays, a putting green and complimentary instruction from PGA
Professionals, at the PGA Championship and Ryder Cup
* Enhanced on-site viewing through myLEADERBOARD and WiseDV
handheld television devices
* The American Express Cardmember Club
* Gift with purchase, hospitality and Cardmember packages
American Express will continue to provide Cardmembers with special
access to the game through year-round golf programs. Cardmembers can
locate the growing list of participating PGA Professionals and courses,
as well as access updated information about American Express golf
benefits, exclusive travel packages and offers by regularly visiting the
Members Clubhouse at www.americanexpress.com/golf.
About American Express and Golf
American Express has long been the Card to bring a premium level of
customer service and unique benefits and experiences to golfers. Only
through membership can Cardmembers enjoy specially-designed travel
packages, use Membership Rewards®2 points to redeem for equipment and
apparel from premium golf brands or earn double points when spending at
top online golf merchandisers.
1 Friend of a Cardmember lesson availability and format based upon PGA
Professional discretion
2 Cards require enrollment and the payment of an annual program fee.
Terms and conditions may vary
Terms & Conditions:
Expires 2008/12/31
All rights reserved