Consumer Payment Card News

Gold Rush Trivia Contest

Alaska and Yukon Gold Rush aficionados can test their knowledge of history, and try their luck at winning a cruise to Alaska, by participating in a Gold Rush Treasure Hunt on ExpressNet from American Express found on America Online.

The contest begins on Feb. 23, and is being sponsored in partnership with the Alaska Gold Rush Centennial Task Force, Yukon Tourism and American Express. The bounty: a cruise ror two to Alaska’s gold rush country on Holland America Line, including first-class round-trip tickets on Delta Air Lines for the first place winner; two round-trip coach tickets to Alaska on Delta Air Lines plus an ounce of gold nuggets as a second place prize; and, two round-trip coach tickets to Alaska on Delta Air Lines for the third place winner.

Ann Campbell, chair of the marketing committee of the Alaska Gold Rush Centennial Task Force, said the contest will help promote Alaska tourism as well as increase everyone’s knowledge about the Alaska and Yukon gold rushes.

“One hundred years ago, everyone knew about the gold rush as gold rush fever ran rampant across the country. People literally left jobs and families behind as they headed to find gold in the north,” Campbell said. “Now, as we’re preparing to celebrate the centennial anniversary of this incredible time in our history, we hope that co-promotions such as this one will rekindle that gold rush fever.”

The Gold Rush Treasure Hunt is an e-mail-based trivia game in which players will answer one question a week for eight weeks about the Alaska and Yukon gold rushes. “When a contestant answers the question correctly, he or she will receive a riddle by e-mail which will lead them to a piece of the treasure map. The first person to find all eight pieces of the map will win.

Answers to the trivia questions can be found in several places including: the “Travel Info” section on ExpressNet, which has more than 100 articles on Alaska in a searchable database, “Global Guide Quick Search” and, by clicking on the button that links the contest to on the World Wide Web where players will find history information, photography and travel itineraries to both Alaska and the Yukon.

ExpressNet can be found by clicking on the American Express icon in America Online’s Travel Channel menu. Contest participants can also access the area by using the keyword: ExpressNet: Gold Rush. Additionally, the Gold Rush Treasure Hunt will be periodically promoted on the “In the Spotlight” screen that users see when they sign on to America Online. Directions will follow when the user clicks on the promotional icon.

Players can register to enter the trivia contest on America Online now by filling out a Gold Rush Registration Form. There are restrictions as to who can enter the contest, so check the registration area for all contest information.

ExpressNet from American Express offers a broad array of Cardmember and travel services including enabling enrolled Cardmembers to check the status of their Card accounts, pay their American Express bills, enroll in rewards programs such as Membership Rewards, and take advantage of special airline, hotel, car rental, restaurant, retail and entertainment offers.

The Alaska Gold Rush Centennial Task Force is co-chaired by the Alaska Division of Tourism and the Alaska Office of History and Archaeology. The task force’s marketing partners include convention and visitors bureaus and marketing organizations from around the state including: Skagway; Nome; Anchorage; Fairbanks; Valdez; the Alaska Tourism Marketing Council; the Alaska Society of Convention and Visitors Bureaus; and, the Southeast Alaska Tourism Council.

Yukon Tourism promotes travel to the Yukon throughout Canada and the United States.

Leave A Reply