Consumer Payment Card News

Discounts With First Hawiian Credit Card

First Hawaiian Bank today announced that it is offering a new credit card that will give deep travel discounts to Mainland visitors to the Islands.

Mainland residents who use the bank’s new “Hawaii Advantage” Visa card, will:

–Earn Award Certificates redeemable for Hawaii vacations and airline discounts for travel to the Islands.

–Be able to book Hawaii vacations at special rates through Classic Hawaii, a major California-based tour wholesaler which is a partner with the bank in the card offering.

–Enjoy special “Hawaii Advantage” discounts for interisland air travel, rental cars, golf courses and visitor attractions here. Participants offering discounts include Aloha Airlines, Avis Rent A Car, Atlantis Submarines, Hawaii Prince Golf Course and many more.

–Receive free first-year memberships in the Quisine Club, offering 25 percent savings at participating restaurants.

–Get free banking services such as check cashing and ATM use from First Hawaiian Bank during their visit here.

For more information on obtaining the Hawaii Advantage card, or on offering the card through your travel agency, call 800-342-2778.

First Hawaiian Vice Chairman Donald G. Homer said the bank will use direct mail and media advertising in major Mainland cities “to aggressively promote both our card and our state as a first-choice vacation destination.” It’s the first credit card in the nation aimed at promoting a state’s tourism industry.

Homer said First Hawaiian will also actively promote the card, and travel to Hawaii

–In California, by First Hawaiian’s Dealer Center in Costa Mesa, which actively offers automobile loans in California, and

–In the Pacific Northwest, by First Hawaiian, Inc.’s new Oregon-based Pacific One Bank subsidiary.

“We believe this program will assist in encouraging travel from what has traditionally been our primary mainland market areas. We have done extensive market research to determine what special benefits visitors would like in a travel-related card. Our card’s objective is to make visits to Hawaii more affordable and enjoyable,” Homer said.

Hawaii Visitors Bureau President Paul Casey said “the focus on the HVB in the next two years will be to stimulate U.S. Mainland demand for Hawaii.

“This card will be a welcome innovation to supplement our marketing efforts,” Casey said.

The “Hawaii Advantage” program will offer both a Gold Visa card and a Classic Visa, each featuring dramatic Hawaii scenery. Any cardholder who wishes can also have his or her photo on the card. Card membership fees will be waived based on usage.

Classic cardholders can earn up to $1000 annually in Award Certificates; Gold cardholders may earn an unlimited amount of certificates.

Cardholders will receive a quarterly newsletter, which will constantly remind them of Hawaii as a special vacation destination and include special discounts from participating merchants.

First Hawaiian Bank is Hawaii’s oldest bank and one of the largest in the state. It is the principal subsidiary of First Hawaiian, Inc. (Nasdaq symbol FHWN) with $7.6 billion in assets.

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