Consumer Payment Card News

MasterCard Partners To Add New Lineup Of Value To Businesscard Cardholders

MasterValues for Business Offers Cardholders Cost Reductions of Up to 25 Percent At Select Outlets
In an effort to provide MasterCard BusinessCard(R) cardholders with value that impacts their bottom line, MasterCard International Incorporated has announced the 1996 MasterValues(R) for Business program.

MasterValues for Business entitles cardholders to immediate savings of 10 to 25 percent off regular prices whenever the MasterCard BusinessCard is used for payment at select establishments in six popular merchant categories: travel; hospitality/entertainment; office supplies; business publications, business gifts; and computer software.

The 10 companies currently participating in MasterValues for Business include Continental Airlines, CTE, Hertz, ITT Sheraton, Official Airline Guides, PennyWise Office Products, Prodigy, SkyTel, The Wall Street Journal, and 800-FLOWERS. “MasterValues for Business was specifically designed to meet the needs of today’s businesses, which are more concerned than ever before with controlling expenses and saving money,” said Al Diamant, Vice President, MasterCard Commercial Products. “MasterValues for Business adds greater value to the MasterCard BusinessCard by providing cardholders with savings of as much as 25 percent on the items and services they regularly purchase in the course of doing business.”

MasterCard BusinessCard cardholders will receive statement inserts featuring cost savings coupons and an 800 number which will allow them to order discounted products and services by telephone. Cardholders can access the savings by mentioning the MasterValues for Business program when placing orders by telephone, or by simply presenting these coupons to the appropriate establishments when making purchases. MasterValues for Business is effective through December 31, 1996.

According to Mr. Diamant, MasterCard BusinessCard provides an extensive enhancements package, including MasterPurchase Retail Protection Services(R), and MasterRental(R) Insurance Coverage, providing cardholders with extra protection on their retail and travel purchases. “This additional assurance, coupled with the cost savings of MasterValues for Business, illustrates why it’s more advantageous to use the MasterCard BusinessCard than to use cash, check, or any other card.”

Since it was introduced in 1985 as the first corporate bankcard, more than 2.7 million MasterCard BusinessCard cards have been issued by member financial institutions worldwide. MasterCard BusinessCard is accepted at more than 12 million locations worldwide.

MasterCard International Incorporated is a global payments company that provides consumer credit, debit and other payment products in partnership with 22,000 member financial institutions worldwide. MasterCard’s family of brands, MasterCard(R), Maestro(R) and Cirrus(R), represents approximately 300 million cards in circulation, and over 13 million acceptance locations, including 243,000 MasterCard/Cirrus ATMs worldwide. MasterCard’s pioneering work in the areas of transaction processing and delivery systems continues to revolutionize the way consumers pay for goods and services. MasterCard can be reached through “Pointers,” its Worldwide Web site, at

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