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'WHAT I DID FOR MILES' CONTEST

If Elizabeth Barrett Browning were alive today, she might wax poetic: “How do I earn frequent flyer miles? Let me count the ways…” In a tribute to the most unusual — and sometimes very usual — ways that people earn frequent flyer miles, Citibank and American Airlines are conducting a “that I Did For Miles” contest, providing Citibank AAdvantage cardmembers an opportunity to win 100,000 American Airlines AAdvantage miles.

“A large and growing segment of the population is making air miles accumulation a key factor in personal economic decisions,” says Bruce Chemel, American’s managing director, marketing programs. “And the imaginative ways of accumulating miles is a source of pride for many. Our “What I Did For Miles” contest gives them an opportunity to showcase their resourcefulness and win 100,000 miles in the process.”

Three winners will be selected in each of the five contest categories: “Romantic;” “Ordinary;” “Outrageous;” “Humanitarian;” and “Celebratory.” Each winner will receive 100,000 AAdvantage miles. Last year’s “What I Did For Miles” contest was judged from among more than 33,000 Citibank AAdvantage cardmember entries. Winners used their cards for a variety of purchases, ranging from a bag of ice at a local grocery store, to a SCUBA diving trip which ended with a romantic underwater marriage proposal when the groom-to-be “discovered” an engagement ring in a coral cave.

To enter, Citibank AAdvantage cardmembers must write a 50-words-or-less description of their favorite, or most unique, Citibank AAdvantage card purchase, and submit it in one of the above categories. The story must be accompanied by an original or photocopied “What I Did For Miles” contest entry form, mailed with cardmembers’ May billing statements, and must be postmarked by July 15, 1996. Winners will be selected and notified on or about October 1, 1996. The contest is open to current cardmembers and new cardmembers who sign up for the Citibank AAdvantage card within the contest period (certain restrictions apply).

The AAdvantage program, the first frequent flyer program in the industry, was started in 1981 by American Airlines and currently has 28 million members. The Citibank AAdvantage Visa and MasterCard program was launched in 1987. Citibank is the largest issuer of Visa and MasterCard, with 38 million cards in circulation.

Citibank AAdvantage cardmembers earn one AAdvantage mile for every dollar they spend on the card, up to 60,000 miles per calendar year. To apply, call 1-800-FLY-4444. New cardmembers receive 3,000 AAdvantage miles [certain restrictions apply).

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