Consumer Payment Card News

TONY BENNETT WILL 'BRING HIS HEART' TO WASHINGTON!

The BRAVO(SM) Card will present Grammy award-winning artist Tony Bennett in an outdoor concert on June 7 at 7 p.m. at the Chateau Ste. Michelle Winery in Woodinville. The BRAVO Card, a general purpose credit card, is sponsoring Bennett in 41 stops of his 1996-97 “Here’s To The Ladies” national concert tour.
Tony Bennett’s “Here’s to the Ladies” concert, also the title of his latest recording, pays tribute to his sources of inspiration, some of the greatest female musical artists of all time, from Barbara Streisand and Ella Fitzgerald to Judy Garland and Billie Holiday. Over the past five years, Bennett has sold more than three million records worldwide. He entered his fifth decade in popular music by releasing an album version of his highly- acclaimed “MTV Unplugged” session, TONY BENNETT- MTV UNPLUGGED. The album won the 1995 Grammy Award for “Album of the Year” as well as “Best Traditional Pop Vocal Performance,” bringing Bennett’s lifetime Grammy total up to six.

Through ticket sales and a future benefit performance, the BRAVO Card has committed to a total contribution of $100,000 to the Juvenile Diabetes Foundation “Tony Bennett Diabetes Research Fund,” which was established last year honoring the singer’s long-time support of the organization, and to local chapters of the Juvenile Diabetes Foundation International. The Fund, totaling more than $1.5 million to date, provides major support to JDF- funded researchers and helps to advance the most promising diabetes research throughout the world.

“I applaud the BRAVO Card for its commitment to raise $100,000 for JDF, a cause that I have a strong interest in supporting,” said Tony Bennett.

“Tony’s classic style and optimistic spirit are the perfect fit with the BRAVO Card’s theme of realizing your dreams because, to quote our own advertising, ‘Life Won’t Wait,'” said William L. Hodges, executive vice president, NOVUS Brand Marketing of NOVUS Services, Inc. To further enhance its brand awareness, the BRAVO Card television commercials feature the distinctive voice of Tony Bennett. Additionally, the BRAVO Card is proud to support an organization such as JDF on behalf of its cardmembers.

The BRAVO Card, which was introduced in the Fall of 1995, offers two separate credit lines: the primary credit line, called the “Active Line,” which is accessed by the card; and a second line coming this Fall, the “Reserve Line,” which is for purchases of $250 or more and is accessed by special, no-fee checks. The BRAVO Card, issued by a business unit of Dean Witter, Discover & Co., is a general purpose credit card which is accepted nationwide wherever the NOVUS(SM) sign is displayed. NOVUS Services, a business unit of Dean Witter, Discover & Co., is the operating company for the NOVUS Network and all NOVUS card brands including the Discover(R) Card, the Private Issue(R) Card and the BRAVO Card.

Ticket prices for the Tony Bennett “Here’s to the Ladies” concert, presented by BRAVO Card, are $32.50 and are available at all Ticketmaster outlets and charge by phone at 206-628-0888. For more information, call the Winery’s information line at 206-488-3300.

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