Consumer Payment Card News


Great Western Bank began marketing its credit card program through CardWeb, Inc.s World Wide Web site this morning. Great Western is now offering Web surfers a choice between its long-term, low-rate product and its cash rebate product. Consumers may review the banks product information and request an application on-line. Great Western becomes the fourth issuer to join RAM Researchs CardWeb program, following First USA, Wachovia and AFBA Industrial Bank. CardWeb, which is limited to twelve card issuing institutions, has a total of eight commitments as of this morning. CardWeb partners receive extensive promotion and premier placement within RAMs Web expansive site plus external promotion on Internet search engines. RAMs Web site of nearly 3,000 payment card documents draws between 20,000 and 30,000 visitors per day, about half of them consumers.

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