Consumer Payment Card News

MOOLA MASTERCARD

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Affinity card king MBNA America and one of the largest direct marketers of personal computers Gateway 2000 rolled out the Moola MasterCard yesterday. The card carries forward Gateways trademarked, but zany image, of cow spots. Cardholders will receive a one percent rebate on net retail purchases redeemable towards hardware and software purchases through Gateways Spot Shop. The card program also includes an Easy Pay Plan offering cardholders immediate financing on Gateway merchandise and 90-day-same-as-cash terms.

FULL STORY:
Gateway 2000 Inc. (Nasdaq: GATE), the leading direct marketer of personal computers to the home, today announced it is offering a Moola MasterCard(R) credit card that gives consumers a rebate applicable toward Gateway purchases.

Gateway is the only computer company offering a rebate through a major credit card company. The cow-spotted Moola MasterCard will have no annual fee. Rebates of 1 percent on all net retail purchases using the card will accumulate as “Moola Dollars” that can be redeemed for Gateway merchandise.

The adjustable-rate Moola card will be issued through an exclusive agreement with MBNA America Bank, N.A., the world’s second largest lender through bank credit cards.

“The Moola MasterCard is our way of thanking valued Gateway customers. When our customers use the Moola MasterCard, they earn Moola Dollars that can be used to buy the latest technology – hardware, software or Gateway branded merchandise from our Spot Shop,” said Rob Cheng, Vice President of Americas Marketing. “And it lets consumers flash our cool cow-spotted MasterCard at 12 million locations that accept MasterCard around the world.”

The company is also introducing the Gateway “Easy Pay Plan” through MBNA. The plan provides immediate financing on Gateway merchandise and 90-day-same-as-cash terms, pending credit approval.

Consumers can get more information about the Moola MasterCard or the Gateway Easy Pay Plan by calling Gateway 2000 at (800) 846-2000, the same number to call to order custom-built Gateway Destination, desktop and portable computers. More information is also available through the Gateway website, http://www.gw2k.com.

Gateway 2000 Inc., (Nasdaq: GATE), a Fortune 500 company founded in 1985, is a global leader in the direct marketing of PCs. The company, headquartered in North Sioux City, South Dakota, has manufacturing facilities in the United States, Ireland and Malaysia, and employs over 9,000 people worldwide. Gateway 2000 products and services consistently win top awards from leading industry publications. For the first nine months of 1996, the company has reported revenues of $3.48 billion.

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