Green Tree Retail Services announced yesterday an agreement with Bryant Heating & Cooling Systems to provide a private label brand credit card for use by Bryants 7,000+ dealers, effective Jan. 1.
Green Tree Financial Corporation (NYSE: GNT) announced today that its Green Tree Retail Services division has reached an agreement with Bryant Heating & Cooling Systems to provide a private label brand credit card for use by Bryant’s 7,000-plus dealers. The new program was recently introduced to Bryant distributors at the Bryant Fall National Sales Meeting in Orlando and will launch January 1, 1997.
“We are delighted to have been selected to provide the retail credit financing for Bryant,” said Bruce A. Crittenden, senior vice president and head of Green Tree Retail Services. “The new program offers a variety of financing options that will be highly beneficial to Bryant dealers and their customers, and we will be providing a number of exiting new marketing programs. We feel that our partnership with Bryant will generate incremental and larger sales for Bryant and its dealers.”
“We looked at a lot of companies and chose Green Tree because together we can offer Bryant dealers a unique group of financial options,” said Lorraine Ball, Bryant brand manager. “Homeowners can rely on their Bryant dealer to offer financing options that help make home comfort more affordable.”
Bryant Heating & Cooling Systems, founded in 1904, manufactures and markets commercial and residential heating and cooling systems for sale in both the United States and Canada.
Launched in 1995, Green Tree Retail Services is a rapidly growing provider of revolving credit for merchants and their customers. The division is focused on providing incremental value to the sales efforts of retailers through the design and execution of innovative marketing programs.
Green Tree Financial Corporation, based in Saint Paul, is a highly diversified financial services company with a loan portfolio of $18.0 billion at September 30, 1996. It serves its manufactured housing, home improvement, consumer, commercial, equipment, mortgage and retail service customers through approximately 170 locations. Green Tree works with over 15,000 independent retail dealers across the country. Founded in 1975, the Company is celebrating its 20th anniversary year during 1996.