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PGA TOUR MasterCard

First USA rolled out the ‘PGA TOUR MasterCard’ and the ‘Senior PGA TOUR MasterCard’ yesterday at the ‘Royal Caribbean Classic’ at the Crandon Park Golf Club in Key Biscayne, Florida. Proceeds from card use will benefit tournament charities through funding of the MasterCard ‘Charity Team Competition’ on both TOURS. Applications for the no-annual-fee card, offering a 5.9% intro rate, will be taken at most TOUR events. Consumers may also apply by phone and, later this spring, the card will be available online via www.firstusa.com and www.pgatour.com.

FULL STORY:
First USA, one of the nation’s leading credit card providers, announced it is offering PGA TOUR and Senior PGA TOUR MasterCard cards.

Proceeds from card use will benefit tournament charities through funding of the MasterCard Charity Team Competition on both TOURS.

The no-annual-fee cards are available this week at the Senior PGA TOUR’s Royal Caribbean Classic at the Crandon Park Golf Club (Key Biscayne, Fla.). Applications for the cards will be taken at most TOUR events.

In addition, applications can be made via a toll-free 800 number (800/347-7887). Later this spring, visitors to both the First USA (http://www.firstusa.com) and PGA TOUR (http://www.pgatour.com) web sites will also be able to apply for the cards online.

“We are pleased to enter this exciting new relationship with First USA and MasterCard,” says Leo McCullagh, vice president, marketing and retail licensing, PGA TOUR. “The PGA TOUR and Senior PGA TOUR MasterCards enable the millions of fans who watch our tournaments to not only show their allegiance to our organization, but help us contribute to charities at each event.”

In 1996, PGA TOUR and Senior PGA TOUR charitable contributions totaled over $35 million. The PGA TOUR and Senior PGA TOUR MasterCards are expected to help increase contributions in 1997 and beyond.

“First USA is proud to support the PGA TOUR and Senior PGA TOUR and help increase both TOURS’ contributions to critical charities throughout the country,” said James W. Stewart III, executive vice president, partnership marketing, First USA. “We expect great enthusiasm for the cards because they are an exceptional value to consumers and a great way for golf fans to support the TOUR.”

The no-annual-fee MasterCard features a 5.9 percent introductory interest rate; a credit line up to $100,000; a money-saving balance-transfer option; and 24-hour, toll-free access to customer service representatives.

In addition, First USA plans to offer Cardmembers the opportunity to participate in its Value Miles(SM) travel program. Members earn Value Miles redeemable for free travel for every dollar they spend using their First USA credit cards.

MasterCard is the “official card” of the PGA TOUR and Senior PGA TOUR, making it the preferred method of payment at PGA TOUR shops, Tournament Players Clubs and other locations. MasterCard also sponsors some of the biggest events in golf, including the MasterCard Championship and the MasterCard Colonial.

First USA is a leader in partnership credit card marketing, issuing credit cards for leading retailers, financial institutions, associations, universities and sports franchises and organizations. Partner organizations include: Southwest Airlines, America Online, The University of Notre Dame, the American Kennel Club (AKC), the New Jersey Devils, and Countrywide Home Loans.

First USA, Inc. (NYSE: FUS) is a financial services company specializing in the credit card business and is among the largest providers of Visa and MasterCard services in the nation. First USA provides Visa and MasterCard services nationwide and had approximately 16 million credit cards issued and $22.4 billion in total loans outstanding at Dec. 31, 1996.

First USA participates in the payment processing business through its 57 percent interest in First USA Paymentech. On Jan. 20, 1997, BANC ONE CORPORATION and First USA jointly announced that an agreement had been reached for First USA to merge with BANC ONE. The transaction is expected to be completed by May 31, 1997. First USA maintains a site on the World Wide Web at http://www.firstusa.com .

MasterCard International, a payments company with one of the world’s most recognized brands, is dedicated to helping more than 22,000 financial institutions around the world offer consumers a variety of payment options.

MasterCard remains focused on helping shape the future of money by expanding acceptance of its global brands (MasterCard(R), Maestro(R) and Cirrus(R), the world’s largest ATM network) and maintaining reliable, secure networks facilitating global value exchange.

MasterCard has nearly 370 million credit and debit cards that are accepted at more than 13 million locations worldwide. In 1995, gross dollar volume generated almost $500 billion. MasterCard can be reached through its World Wide Web site at http://www.mastercard.com .

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