Radio City Productions and The American Express Company have signed a new marketing agreement designating American Express as the “official credit card” of Radio City Music Hall.
To launch this three-year partnership, American Express cardmembers can order tickets to the world famous Radio City Christmas Spectacular by calling an American Express hotline (212/307-4653) and delay billing until July, 1997.
Radio City Music Hall is recognized as the No. 1 entertainment venue in America, with a year-round calendar of events ranging from the Northeast’s most popular concert series to top family attractions and special events. The agreement with American Express provides for joint marketing programs and cardmember ticket access programs for such high-profile events as Kenny G and Toni Braxton, Barry Manilow, the upcoming world premiere celebration of Muhammad Ali’s “When We Were Kings” on Tue., Feb. 11, The Radio City Christmas Spectacular, and more.
“American Express is a major player in the entertainment industry,” said Arlen Kantarian, president and CEO of Radio City Productions. “Radio City is synonymous with world-class entertainment,” says Lloyd Wirshba, vice president and general manager, restaurant and entertainment, American Express Travel Related Services Inc. “We’re thrilled at this opportunity to associate American Express with the glamour, excitement and fun of a night at America’s favorite theater.”
As part of this new arrangement, American Express will have an exclusive ticket window on-site where cardholders can purchase tickets to all Radio City shows, concerts, special events and attractions.
Last year, Radio City was recognized by Amusement Business Magazine as the No. 1 theater in its category, with the No. 1 live show in the country, The Radio City Christmas Spectacular — seen by over one million people each year. In addition, Radio City presents a wide range of concerts and attractions ranging from Whitney Houston and The Cure, to Kenny G, Toni Braxton, LL Cool J, ZZ Top, Riverdance and more.
Radio City Productions is a worldwide entertainment company recognized for its event productions and entertainment marketing in the areas of concerts, attractions, special events, sports spectaculars and television. Other sponsors include American Airlines, Chase, Pepsi-Cola, Minolta and more.