Consumer Payment Card News

Lucky/Sav-on Discount Card

Lucky Stores and Sav-on Drug announced today that the sister companies will offer the first combined food and drug store frequent shopper card in stores throughout southern California and southern Nevada. Starting today, customers can use the `Rewards Card’ to receive additional savings on their purchases at both stores.

“Shoppers tell us loud and clear, `save us time and money,’ and we think our Rewards Card program is a great way to do that,” says Romeo Cefalo, senior vice president and general manager, Lucky Stores Southern California Division. “The card offers customers extra savings with zero effort.”

The Rewards Card Program is designed to benefit customers who shop at Lucky and Sav-on Drug on a regular basis. Items highlighted in both stores’ direct mail advertisements and on in-store shelf signs will identify Rewards Card products, but only cardholders will be eligible for these savings.

During checkout, customers simply present their card to the cashier and the savings will automatically be deducted when scanned. Total “Rewards” savings are calculated and totaled at the bottom of the customer’s receipt.

“As the program matures, we expect to be able to offer our customers additional savings through cooperative programs with other businesses,” said Cefalo.

Many customers have recently been mailed the Rewards Card, but others can obtain it on the spot by filling out an application at any Lucky or Sav-on Drug store in southern California or southern Nevada. Neither store will provide or sell any information gathered as a result of the cardholder’s participation in the program to any outside sources.

“Lucky and Sav-on understand that privacy is an important issue to our customers, which is why we promise confidentiality with all of our cardholders’ information,” said Cefalo.

Lucky Stores and Sav-on Drug are wholly-owned subsidiaries of American Stores Company, which is based in Salt Lake City. Together, the two chains operate more than 540 stores throughout southern California and southern Nevada. Both Lucky Stores and Sav-on Drug are headquartered in Buena Park.

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