Consumer Payment Card News

Sony Brazil AmEx Card

Sony Brazil and American Express announced Monday the ‘Sony Card Entertainment American Express’ for buyers of Sony products in Brazil. The card will be available later this year and will be accepted throughout the American Express network.


Sony Comercio e Industria Ltda. – Sony Brazil – and American Express today announced an agreement to launch a network card in Brazil. The card will be called Sony Card Entertainment American Express. The card will be issued by Sony Card Administradora, a partnership between Sony Brazil and Sony Finance International in Japan, and will be accepted by all merchants in the American Express global network.

The new card will be available in the Brazilian market later this year, at which time specific benefits will be announced. The card is designed for buyers of Sony products in Brazil. Cardholders will be able to access American Express’ global services network, including:

Travel Service Offices in more than 130 countries;
ATMs for cash withdrawls around the world; and
Emergency Travel Assistance and card replacement.
Mr. Takaaki Ushio, President of Sony Brazil, said, “Sony Brazil is pleased to join forces with the world’s leading card company in order to launch an innovative, high quality card that will strengthen customer loyalty to Sony products and services in Brazil. This new card aims at enhancing Sony Brazil’s marketing strategy in an increasingly competitive market.”
Mr. Roberto Cavalcanti, President of American Express for Latin American and the Carribbean, said, “It is a great pleasure for American Express to join forces with another industry leader that stands for quality products and state-of-the-art technology. This strategic Brazilian partnership reinforces our global commitment to providing consumers with the highest quality products and services.”

Sony Corporation, founded in May 1946, is a worldwide leading company in the electronics and entertainment industries. Sony Comericio e Industria Ltda. – Sony Brazil – established in 1972, is a wholly owned company of Sony Corporation that manufacturers and sells electronics products in Brazil.

American Express Company, founded in 1850, is a diversified worldwide travel and financial services company. In Brazil, the company offers products and services, including charge and credit cards, Travelers Cheques, and corporate travel and card services.

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