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Private Issue Picks Tina Turner and Jerry Garcia

What do rock music diva Tina Turner, the late Grateful Dead band member Jerry Garcia and New York Knicks superstar Patrick Ewing have in common? Each is known as an accomplished artist whose original creation will be featured on the 1997 edition of the Private Issue(R) Card. Tens of thousands of their paintings — on the faces of Private Issue Cards — will be showing up at stores, restaurants and other retail outlets this year.

The new artists’ works are scheduled to be unveiled in May and June of this year.

Vicki McMannon, Vice President, Marketing, Private Issue, a division of NOVUS Services Inc., today announced that works by Tina Turner and the late Jerry Garcia will replace cards created by Hollywood legend Anthony Quinn and actress Jane Seymour. Ms. McMannon also announced that 1996 artist, Patrick Ewing, will unveil a new work created expressly for the 1997 series of Private Issue Cards. Introduced in the summer of 1995, the Private Issue celebrity art credit card series previously included works by musician Ringo Starr and Olympic gold medalist Florence Griffith Joyner.

“The distinct look of the Private Issue Card conveys a message about the Cardmember each time it’s used,” Ms. McMannon said. “It can say ‘I’m creative. I’m fun. I’m anything but ordinary.’ Each year we seek out celebrities whose professional and artistic accomplishments stand out, just like the card itself.”

Earlier this month, Private Issue announced it has established the “Private Issue Scholarships in Visual Arts” in the names of its celebrity artists whose cards have been retired. During the coming year, the National Foundation For Advancement In The Arts (NFAA) through its ARTS (Arts Recognition And Talent Search) program will award Private Issue Scholarships in Visual Arts to commemorate the artistic talents of its previous Private Issue celebrity artists, Jane Seymour, Anthony Quinn and Florence Griffith Joyner.

Multi-talented Private Issue Artists

Beloved by fans for four decades for her inimitable voice, incomparable energy and unmatched stage presence, Tina Turner’s Private Issue Card will reveal her accomplishments in the visual arts. The multi-talented Ms. Turner was commissioned to create a painting exclusively for Private Issue. She is about to embark on the U.S. leg of her “Wildest Dreams” World Tour, which will bring her to 49 cities in the U.S. and Canada during May, June, July and August. According to Ms. McMannon, Ms. Turner will unveil her Private Issue creation while on tour in the United States.

The artistic and musical talents of Grateful Dead band member Jerry Garcia continue to gain popularity, nearly two years after his death. Mr. Garcia studied art at the California School of Fine Arts, now known as the San Francisco Art Institute. Throughout his life he explored the visual arts through painting, ink, watercolor, airbrush and multi-media techniques. The art to be featured on the Jerry Garcia Private Issue Card was chosen from a personal collection owned by his estate.

New York Knicks center Patrick Ewing is truly a talented artist — both on and off the basketball court. His first Private Issue art card, an oil pastel landscape featuring rolling hills and colorful trees, will be replaced with new art created by Mr. Ewing expressly for Private Issue. According to officials with Private Issue, this is the first time in the three years the company has issued celebrity art cards that an artist has been invited to create a second card. The 1996 edition Patrick Ewing Card will be retired April 30.

Private Issue’s Celebrity Artist Tradition

The announcement of the Private Issue celebrity artists is made each year in late spring or early summer. Private Issue Cards featuring works by celebrity artists reproduced on the face of the card were introduced in July 1995. Premier Private Issue artists Ringo Starr, Jane Seymour and Florence Griffith Joyner personally unveiled their credit card works of art at a gala painting party at New York’s Solomon R. Guggenheim Museum.

In 1996, as Mr. Starrs and Ms. Griffith Joyner art cards were retired, Private Issue introduced two new artists, Anthony Quinn and Patrick Ewing. Ms. McMannon said selection of new celebrity artists and unveiling of their works would continue to be an annual event.

“We select new celebrity artists to create the face of a Private Issue Card each year because the new art keeps the card fresh,” Ms. McMannon explained.

“Cardmembers tell us they enjoy the experience that comes from using their card. They say they like it when retailers ask them about the design of their Private Issue Card. It’s a conversation piece and Cardmembers enjoy the recognition. They also feel good about the different Private Issue financial options and rewards.”

Three Private Issue Card financial options are currently available:

— Rate Advantage – Featuring a low annual percentage rate (APR) of prime rate plus 6.9% and no annual fee, Private Issue’s Rate Advantage option is ideal for Cardmembers who appreciate the ability to carry a balance at a very favorable rate.

— 5% Interest Rebate – Combine no annual fee, a 5% rebate on annual finance charges, paid yearly and an annual percentage rate (APR) of prime rate plus 9.9% and you have the 5% Interest Rebate option, the best choice for Cardmembers who carry a balance and appreciate receiving an annual reward.

— Cashback Bonus(R) Award – For those who like getting money back on purchases every year, the Cashback Bonus Award option is the ideal choice. Cardmembers who choose this option earn up to 2% back on their annual level of purchases, paid yearly. The interest rate for this option is prime rate plus 9.9% annual percentage rate (APR) and the annual fee is $18.

To apply for a Private Issue Card, consumers can call toll-free 1-800-4-PI-CARD (1-800-474-2273) or visit Private Issue on the internet at

The Private Issue Card, issued by a business unit of Dean Witter, Discover & Co., is a general purpose credit card that is accepted nationwide wherever the NOVUS(R) sign is displayed. NOVUS Services, a business unit of Dean Witter, Discover & Co. (NYSE: DWD), operates the Discover(R) Card, the NOVUS Network and a growing number of new card brands accepted at all NOVUS Network locations.

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