MCI PrePaid Services rolled out the exclusive ‘MCI The Lost World: Jurassic Park PrePaid Phone Card’ yesterday offering consumers 25 minutes and 50 minutes of long-distance calling for $9.99 and $19.99 respectively .
Not only have the dinosaurs survived, but on the heels of their record-breaking weekend, fans can acquire the MCI The Lost World: Jurassic Park(TM) PrePaid Phone Cards. MCI and Universal Studios Consumer Products Group have entered into an exclusive agreement for The Lost World: Jurassic Park PrePaid Cards.
MCI PrePaid has created three exciting cards which consumers can find at retail outlets nationwide including service stations and convenience stores. The cards, which have a manufacturer’s suggested retail price of $9.99 and $19.99, include The Lost World: Jurassic Park(TM) logo (50 units); a Velociraptor (25 units) and a T-Rex (25 units). One unit equals one minute of domestic long-distance calling.
For a retailer near you or to purchase the cards, consumers can call toll-free (800) 840-6715. Retailers interested in carrying the cards can also call this toll-free number.
“MCI is excited about adding another highly-anticipated motion picture to our PrePaid phone card series. These are fun phone cards with excellent long- distance value,” said Jeff Lindauer, general manager, MCI PrePaid Services. “We’re pleased to be working with Universal Studios Consumer Products Group on such an exciting project for phone card aficionados and dinosaur fans alike.”
One of the most highly anticipated summer releases, The Lost World: Jurassic Park(TM) was released Memorial Day Weekend. The original Jurassic Park(R) film was one of the most successful in history with worldwide box office revenues of $913 million.
Steven Spielberg directed The Lost World: Jurassic Park, a Universal Pictures and Amblin Entertainment presentation for release on Memorial Day, 1997. Gerald R. Molen and Colin Wilson are the producers of the film, with Steven Spielberg and Kathleen Kennedy serving as executive producers.
MCI PrePaid(R) Cards and Calling Features:
MCI PrePaid Cards can be purchased in more than 30,000 retail locations nationwide; including grocery, gift, travel and convenience store locations, as well as at many affiliated and independent retailers. Card users can call from any phone in the U.S. to most anywhere in the world.
Features available with the cards include international origination and termination, rechargeability, one-touch call reorigination, 24-hour customer service, Traveler’s Assist(R) information service, speed dialing and complete turnkey merchandising support. Each time the card is used, the number of units remaining is announced before the call is connected.
Popular in Europe since the mid-1970’s and in the Far East since the early ’80’s, prepaid calling cards entered the U.S. market in the early 90’s. A $1 billion market in the U.S. in 1996, the growth of prepaid cards has been in excess of 25% annually. Industry analysts predict the U.S. prepaid calling card market will reach $2.5 billion by 2000.
Universal Studios Consumer Products Group is part of Universal Studios, a diversified entertainment company and a worldwide leader in motion pictures, television, music, home entertainment and location-based entertainment. Universal Studios is a unit of The Seagram Company Ltd., a global beverage and entertainment company.
MCI, headquartered in Washington, D.C., provides a full range of integrated communication services to more than 20 million customers. Credited with opening up the U.S. long distance market for competition, MCI is now leading the charge to bring competition to the $100 billion local market, offering American consumers for the first time the freedom to choose their local carrier. With 1996 revenue of $18.5 billion, MCI is one of the largest and fastest growing telecommunication companies in the world. On November 3, 1996, MCI announced a definitive agreement to merge with BT to form Concert, the world’s first global communications company.