Consumer Payment Card News

New National Park Phone Cards

American Express and the National Park Foundation have teamed up to offer a new series of prepaid phone cards entitled “National Parks-America’s Legacy” .

FULL STORY:
American Express and the National Park Foundation have teamed up to offer a new series of prepaid phone cards entitled “National Parks — America’s Legacy.” The cards, which are rechargeable and replaceable if lost or stolen, will be available initially at select National Parks or by calling 1-888-AXP-PARK. For every card purchased, American Express will donate $1 to the National Park Foundation for funding priority projects throughout the more than 370 sites in the National Park System.

“These new cards are great collector’s items and give park enthusiasts a terrific way to contribute directly back to America’s best places,” said Jim Maddy, president of the National Park Foundation. “We believe that the more than 268 million visitors to our national parks will find the product both practical and meaningful,” continued Maddy.

“We are thrilled to be working with the National Park Foundation on this groundbreaking public-private partnership,” said Anne Hopkins, president of American Express Telecom, Inc. “We believe that this product will be especially appealing to the consumer because above all else, it’s a quality phone card backed by the reliability and security of American Express, and it’s a great way to help preserve our nation’s natural, cultural and historical treasures for generations to come.”

The National Parks — America’s Legacy PhoneFunds(SM) series will become part of American Express Telecom’s standard line of prepaid phone cards. They are available at participating park associations and concessioners as well as other participating retail channels. The series will be made available to any retailer who wishes to become involved in supporting America’s national parks. Cards and compelling point-of-sale materials can be ordered by calling 1-801-965-5072.

The first series of the National Parks — America’s Legacy PhoneFunds cards will be in denominations of $5 and $20 and will depict more than 20 national parks, sites, and icons, including:

— Liberty Bell
— Statue of Liberty (2 images)
— Washington Monument (2 images)
— Lincoln Memorial
— Grand Canyon National Park (2 images)
— Everglades National Park
— Gettysburg National Military Park
— Acadia National Park
— Mount Rushmore National Memorial
— Yosemite National Park (2 images)
— Golden Gate National Recreation Area
— Rocky Mountain National Park
— Yellowstone National Park
— Great Smoky Mountain National Park
The series also includes images of wildlife found in national parks, a special card for children, and a wildflower image that will support the Native Plant Conservation Initiative.
The series has the following unique features:

— If lost or stolen, cardholders simply call a 24-hour, toll-free number. Service resumes immediately with the issuance of a new access code and caller identification code.
— The card is rechargeable through any major credit card.
— Each card offers prompts in eight languages; customer service is available in more than 30 languages.
— The card’s speed-dial capability stores frequently dialed numbers for later use.
— Call activity reports are available by fax.
— Card can be ordered by dialing 1-888-AXP-PARK.
American Express Telecom, Inc., a wholly owned subsidiary of American Express Travel Related Services, was incorporated in Delaware in June 1995. American Express also has partnered with the U.S. Postal Service on the FirstClass PhoneCard(SM), a cobranded phone card bearing collectible stamp art which is sold through more than 10,000 post offices nationwide.

Founded by Congressional charter in 1967, the National Park Foundation (NPF) is the official, nonprofit partner of the National Park Service (NPS). The Foundation raises private sector support to fund priority projects for natural resource conservation, education and stewardship, historic preservation, and special NPF/NPS initiatives in the nation’s 375 national parks. In the past six years, NPF has awarded more than $15 million in direct support to the parks.

American Express Stored Value Group offers a variety of prepaid payment products, including the American Express(R) Travelers Cheque, American Express(R) Gift Cheque, IncentiveFunds(SM) Card, FirstClass PhoneCard(SM) and American Express PhoneFunds(SM) Card. The Stored Value Group is a unit of a direct, wholly owned subsidiary of American Express Company, a diversified worldwide travel, financial services and network services provider founded in 1850. American Express is a leader in charge and credit cards, stored value products, travel, financial planning, investment products, insurance and international banking.

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