Consumer Payment Card News

Branson, Mo. Platinum Card

Branson, Missouri, a popular family vacation destination, is rolling out the ‘Branson Platinum Visa Card’, issued by First USA. The new card will be available in three designs, and as both a Platinum and Classic card. Visitor/applicants will receive a behind-the-scenes “Branson Effect” video, when they apply at one of many booths around the city.. Applications will also be offered via direct mail later this summer. The Branson Platinum Visa will carry a 5.9% introductory rate for five months, then 16.9% fixed..


Branson, America’s live entertainment capital and one of the most popular family vacation destinations in the United States, is rolling out the red carpet to its newest attraction — the Branson Platinum Visa card.

The card is issued by First USA, one of the nation’s leading credit card providers.

The card features a number of Cardmember benefits, including discounts, special offers and preferential treatment at local theaters, attractions, restaurants and lodging and retail establishments.

“Each year, millions of people visit Branson because of the unique combination of entertainment, shopping and outdoor activities we offer for the whole family,” said Steve Presley, Branson/Lakes Area Chamber of Commerce Board Member and co-owner of one of Branson’s original music shows, “Presley’s Country Jubilee.” “The Branson Platinum Visa Card offers many benefits that will make the Branson experience even more enjoyable for our visitors.”

The Branson Visa card is available in three designs for consumers to select from, and both Platinum and Classic cards are available. When in Branson this summer, applicants will receive an entertaining behind-the-scenes “Branson Effect” video, highlighting Branson’s hottest shows, brightest stars and breathtaking natural beauty, when they apply at one of many booths around the city.

Internet users will soon be able to apply for the card on-line at the First USA ( Web site. Applications will also be offered via direct mail later this summer.

“Branson is a premier vacation destination with a special appeal to its millions of visitors, many of whom visit Branson every year,” said James W. Stewart, executive vice president, partnership marketing, First USA. “We’re confident that people’s allegiance to the city, coupled with the exceptional financial and entertainment value the card offers will make it the card of choice for Branson visitors.”

The Branson Platinum Visa card features a 5.9 percent introductory interest rate for five months, followed by a competitive 16.9 percent fixed; a credit line from $5,000 to $100,000, a money-saving balance-transfer option; and 24-hour, toll-free customer service support.

First USA (, a BANK ONE company, is a financial services company specializing in the credit card business and is among the largest providers of Visa and MasterCard services in the nation. First USA has approximately 37.7 million credit cards issued and $36.2 billion in total loans outstanding.

The Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau is the official marketing organization for the Branson area.

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