eginning this month, The Salvation Army will welcome American Express Cards for charitable donations. It is the first credit/charge card to be accepted nationwide by The Salvation Army. Until recently, charitable organizations have most often relied upon donations received by cash and check. The decision to welcome American Express reflects a growing trend by non-profit groups to expand their fundraising efforts by making it easier for individuals to give. Welcoming American Express offers them the flexibility of making contributions on an installment basis by using their American Express card.
One of the largest charitable and service organizations in the world, The Salvation Army has been providing help and hope to millions of people throughout the world since 1865. To carry out that mission, The Salvation Army offers a wide range of programs and services in more than 100 countries. Those programs include basic social services and counseling, emergency shelter, disaster relief, substance abuse, youth and character building programs, and its well-known Christmas kettle appeal.
Having been active in the United States for more than 100 years, The Salvation Army remains in tune with contemporary needs. New knowledge and technologies are continuously sought and utilized to carry out an integrated operation and keep up with the constantly changing times. Fundraising presents an ongoing challenge as people have less spare time and are constantly making efforts to simplify their busy lives.
“We are very grateful to American Express for we believe this partnership will better enable The Salvation Army to continue to provide help and hope to millions of people throughout the world,” said Commissioner Robert A. Watson, national commander, The Salvation Army. “The boundless generosity of the American people provides The Army with the financial resources and volunteer commitment which enables us to fulfill our mission 365 days a year.”
“The Salvation Army has a tradition of leadership, and American Express is proud to be the first charge and credit card welcomed by the organization on a national scale,” said David House, president, Establishment Services, American Express Travel Related Services Company, Inc. (TRS). “American Express understands the unique fundraising needs of charities and is pleased to provide a means for non-profit groups like The Salvation Army to reach new donors and encourage a commitment to give among our Cardmembers.”
A recent study conducted by American Express determined that Cardmembers found using cards like American Express offers them flexibility, convenience, and better record-keeping benefits. Sixty percent of Cardmembers surveyed cited American Express as the “payment method of choice” for donations, whereas only 34 percent preferred donating by cash or check. A majority of American Express Cardmembers believe it is important to support charities, and have made substantial and frequent donations over the past year. The donations with the American Express Card account for 73 percent of their total monetary contributions, with the average donation charges to the American Express Card being $537.
If you would like to make a donation to the Salvation Army using the American Express Card, please call 1-800-SAL-ARMY.
American Express is welcome at a variety of locations, allowing Cardmembers to put an average of 91 percent of their plastic spending on their American Express Card. The addition of The Salvation Army to the list further simplifies the lives of Cardmembers by allowing them to add charitable donations to the already wide variety of chargeable transactions.
American Express Travel Related Services Co. Inc., is a wholly owned subsidiary of the American Express Company (NYSE: AXP) — a diversified worldwide travel and financial services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance, and international banking.