Consumer Payment Card News

Pizza Without Real Dough

Pizza Hut, Inc. announced Wednesday it will accept bank credit cards at all 4,200 company-owned Pizza Huts in the U.S., beginning Sept. 14. The Dallas-based company has been accepting credit cards at selected locations for the past 12 months, and to date, more than 80% of Pizza Hut units are currently participating. Pizza Hut has been introducing credit cards into company stores at the rate of 105 stores per week. Approximately 85% of the 3,500 franchise locations are taking credit cards or planning to take credit cards by the end of September.

FULL STORY:
Pizza Hut, Inc. announced today that it will become the first pizza restaurant company to accept credit cards nationally. By September 14, 1997, all company owned Pizza Huts will accept most major credit cards (Visa, American Express, Master Card, and Discover). The Dallas-based company has been accepting credit cards at selected locations for the past 12 months, and to date, more than 80% of Pizza Hut units are currently participating.

Pizza Hut has been introducing credit cards into company stores at the rate of 105 stores per week. All Pizza Hut locations are represented in this initiative: restaurants, restaurant based delivery, and delivery-carryout units (Delcos). Pizza Hut owns more than 4,200 of the 7,700 Pizza Huts in the United States. Pizza Hut franchisees have been given the option of accepting credit cards. Approximately 85% of the 3,500 franchise locations are taking credit cards or planning to take credit cards by the end of September.

“We made the decision to accept credit cards due to customer request. Our customers asked for the convenience of purchasing our products with credit cards, we listened, and we have responded,” said Mike Rawlings, Pizza Hut’s president and chief concept officer. “Obviously there are other reasons we made the decision, such as delivery driver safety. Currently, our drivers carry very little cash, and in most cases, our drivers will no longer carry cash when making deliveries to customers using credit cards.”

“As the first national pizza chain to accept Visa cards nationwide, Pizza Hut is a leader in the growing trend of payment card acceptance at quick service restaurants,” said Armen Khachdourian, senior vice president, market development and acceptance at Visa U.S.A. “Visa is proud to be partnering with Pizza Hut to bring all of their customers this quick, convenient payment method that more and more consumers are requesting.”

“American Express Card acceptance at Pizza Hut is a prime example of our desire to increase customer utility throughout the broad range of dining options offered by today’s restaurants,” said Lloyd M. Wirshba, vice president and general manager, Restaurants and Entertainment Industries, American Express. “Now, Cardmembers can enjoy the convenience of using the American Express Card for a variety of pleasurable Pizza Hut dining experiences from in-home delivery to office parties.”

“Not only is Pizza Hut known for high quality pizza, but Pizza Hut is also known for convenience,” added Rawlings. “We deliver on quality and convenience, and by being the first pizza company in the U.S. to accept credit cards company-wide, we prove that point.”

Pizza Hut, a division of PepsiCo, Inc. (NYSE: PEP), is the world’s largest pizza restaurant company, with more than 7,700 restaurants and delivery units in the U.S. and more than 3,000 units in more than 90 countries. Voted “Best Pizza Chain” in Restaurants & Institutions’ consumer choice awards for 10 of the last 12 years, Pizza Hut is the recognized leader of the $25 billion pizza category.

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