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Southwest Airlines – VISA Sweepstakes

First USA has settled a class action lawsuit over its practice of prematurely terminating promtional interest rates on open accounts in good standing .

Southwest Airlines (NYSE: LUV) and Visa U.S.A. today announced they are giving one lucky Customer and 100 friends the chance to fly free!

Beginning Sept. 7, each time a Customer uses a Visa(R) payment card to purchase a ticket on Southwest Airlines through Nov. 16, 1997, they are automatically entered into the Personal Party Sweepstakes. The winner will get to invite 100 friends and family members who will fly with them from the same city to a Sea World Park as part of a three-day vacation.

“What a deal! Purchase an airline ticket with your Visa card and win a trip,” said Joyce Rogge, Southwest’s vice president of advertising and promotions. “Southwest and Visa want to make travel easy and fun. What a better way than to treat a Customer and 100 friends to the trip of this century!”

“Visa U.S.A. is partnering with Southwest Airlines to bring Visa cardholders what they want — value,” said Thomas C. Edwards, Visa U.S.A.’s senior vice president of market development and acceptance. “We are thrilled to partner with Southwest to offer this exciting chance to win a once-in-a- lifetime vacation.”

A random drawing will be held on Dec. 6, 1997. The grand prize winner will win a trip for themselves and up to 100 guests to the Sea World Park of the winner’s choice consisting of roundtrip travel on Southwest Airlines from any airport served by Southwest to one of the following cities that features a Sea World Park: San Diego, Calif.; San Antonio, Texas; or Orlando, Fla. The prize also includes three days/two nights hotel accommodations for 101 people (double occupancy); $100 spending money per person; admission to Sea World for one day per person; and ground transportation between destination, airport, and hotel. The travel period for the winner will be between April 29 and June 8, 1998, and some blackout dates do apply.

Purchases made with a Visa card in good standing as of Sept. 6, 1997, issued in the United States by a participating financial institution and processed through Visa U.S.A. Inc. are automatically entered into the sweepstakes. However, no purchase or obligation is necessary to enter the sweepstakes. To enter without purchase or obligation, hand-print your name, address, city, state, zip code, day and evening phone number, and the words “Visa Southwest Sweepstakes” on a 3-1/2 inch x 5 inch card and mail to “Visa Southwest Sweepstakes,” P.O. Box 3229, Elgin, IL, 60121-3229. Mail-in entries must be postmarked by Nov. 17, 1997, and received by Nov. 25, 1997. Customers may enter as often as they choose, but each entry must be mailed separately. To obtain a copy of the official rules and regulations of the sweepstakes write to P.0. Box 3254, Elgin, IL, 60121-3254.

“Not only is Southwest launching a great sweepstakes, we are making it easier to enter by offering our famous low fares,” said Rogge. “A Customer can travel to many Southwest cities from $39 each way until January — now that’s a deal.”

This fall, Southwest Airlines also is offering fares as low as $39 each way between selected cities, based on roundtrip, for travel through Jan. 13, 1998. Tickets must be purchased at least seven days before departure and within one day of making reservations. Seats are limited and may not be available on some flights that operate during very busy travel times and holiday periods. A roundtrip ticket and stayover of at least one night is required. Tickets are nonrefundable but may be applied toward the purchase of future travel on Southwest Airlines if unused. No blackout periods apply. Fares do not include airport-assessed passenger facility charges of $3 to $12 roundtrip. The $39 fares are not available from Houston’s George Bush Intercontinental Airport, Orange County John Wayne Airport, and San Francisco International Airport. Sample $39 fares include nonstop service between Chicago and Detroit and Los Angeles and Phoenix.

Southwest Airlines (NYSE: LUV), the fifth largest domestic carrier in terms of Customers boarded, currently serves 52 airports in 51 cities. Based in Dallas, Southwest currently operates more than 2,200 flights a day with a fleet of 252 Boeing 737s with an average age of 8.0 years — one of the youngest pure jet fleets in the domestic airline industry.

Visa, the largest consumer payment system worldwide, plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions, their cardholders, and the global economy. Visa is the only consumer payment system to facilitate $1 trillion worth of purchases of goods and services in a fiscal year. Visa’s nearly 600 million cards are accepted at more than 14 million worldwide locations, including 370,000 ATMs in the Visa/PLUS Global ATM Network. Visa’s Internet address is .

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