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Rapid Rewards Good Deal

Southwest Airlines today announced it will offer an Internet sale on fares to and from Phoenix exclusively, for those Customers who make their reservations and purchase travel through Southwest’s World Wide Web site. These special Internet fares are good on nonstop flights only and will be available for sale through midnight (PDT) on Sept. 28, 1997, for travel from Oct. 6 through Dec. 18, 1997. (Unfortunately, these fares will not be available for travel on Nov. 25, 26, 29, or 30.)

For as little as $30* each way, based on roundtrip purchase, Customers can travel between Phoenix and Albuquerque, Burbank, El Paso, Las Vegas, Los Angeles, Ontario, or San Diego. For just $50* each way, based on roundtrip purchase, Customers may travel between Phoenix and Oakland, San Francisco, San Jose, or Salt Lake City. Between Phoenix and Reno or Sacramento it’s just $60* each way, based on roundtrip purchase. From Phoenix to Kansas City, Oklahoma City, or Tulsa it’s just $70* each way, based on roundtrip purchase. For $80* each way, based on roundtrip purchase, you can go from Phoenix to Austin, Omaha, or San Antonio. For $100* each way, based on roundtrip purchase, you can go from Phoenix to Houston, Little Rock, New Orleans, Louisville, or St. Louis. And for $130* each way, based on roundtrip purchase, Customers may travel between Phoenix and Nashville.

“Southwest Airlines Customers know a good deal when they see one,” said Dave Ridley, Southwest’s vice president of marketing and sales. “People flying to and from Phoenix this fall will like what they see when they visit our Home Gate!”

Visitors can access the Southwest Airlines Home Gate, http://www.iflyswa.com , using any Internet access provider and popular browsers such as Netscape 1.22, Microsoft Explorer 3.0, or greater. These browsers provide the necessary security for Internet purchases.

Customers who wish to purchase these discounted fares may simply click “Internet Specials” on the Home Gate’s opening page to be transferred to more information. Purchases of Ticketless Travel are made with a credit card. The passenger simply uses the confirmation number given at the end of the transaction, instead of a paper ticket, to travel.

Rapid Rewards members taking advantage of these great savings also will benefit as double flight credits will be earned on any Ticketless Travel purchased through the Southwest Airlines Home Gate through Dec. 31, 1997. All Rapid Rewards Members who book their reservations and purchase travel on the Internet, and who fly before Dec. 31, 1997, will receive double flight credit in Southwest’s frequent flyer program. To receive a free ticket through Rapid Rewards, Members need only accumulate a total of 16 flight credits (or eight roundtrips).

Southwest Airlines (http://www.if1yswa.com), the first major U.S. airline to have its own home page on the Internet, was recognized as having the “best airline Web home page,” according to Air Transport World. For the latest news about the airline, schedules, and fare information, visit the Southwest Airlines Home Gate. Through its continuing innovations, Southwest Airlines is making travel easier than ever. With Ticketless Travel, Customers using any major credit card can experience the ease of traveling without a ticket.

*These special fares require roundtrip purchase, with at least one night’s stayover. They are available on nonstop flights only. Seats are limited and will not be available on some flights that operate during very busy travel times and holiday periods. Tickets are nonrefundable, but may be applied toward the purchase of future travel on Southwest Airlines. Any change in itinerary may result in an increase in fare. Fares do not include airport- assessed passenger facility charges of $3 to $6 roundtrip.

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