Consumer Payment Card News

Universal Studios Card

Universal Studios and NOVUS Services introduced the new “Universal Studios Card”. For every dollar spent in purchases on the new Universal Studios Card, Cardmembers earn StudioPoints toward entertainment rewards from Universal Studios, including free admission to its theme parks, movie and concert tickets, limited-edition merchandise and even the opportunity to play a walk-on part in a music video or television production. The Universal Studios Card features include: no annual fee, a 7.9 percent introductory rate on purchases and balance transfers for up to six months, a 25-day interest-free grace period on purchases and the ability to get cash advances.

FULL STORY:
Universal Studios and NOVUS Services, a business unit of Morgan Stanley, Dean Witter, Discover & Co., today introduced the new Universal Studios Card, a cobrand credit card offering Cardmembers the opportunity to participate in a variety of exciting entertainment options.

For every dollar spent in purchases on the new Universal Studios Card, Cardmembers earn StudioPoints(SM) toward exciting entertainment rewards from Universal Studios, including free admission to its theme parks, movie and concert tickets, limited-edition merchandise and even the opportunity to play a walk-on part in a music video or television production.

Cardmembers are automatically entitled to a variety of other advantages that include second-day free admission tickets to Universal Studios theme parks and preferred pricing at the Universal Studios Store. These special advantages will change from time to time so that Cardmembers can experience different types of entertainment options within Universal Studios. In addition, Cardmembers will have the opportunity to participate in specially designed promotions to win unique experiences, such as attending a world premiere of a movie.

“We are thrilled to provide our Cardmembers with such a wide array of entertainment reward options,” said William P. O’Hara, senior vice president and general manager of Partnership Programs for NOVUS Services, Inc. “Our partnership with Universal Studios will enable our Cardmembers to share in the fun and excitement of all of the Universal businesses. We look forward to a long and successful relationship as we launch this Card and continue to work together on many other exciting ventures.”

“The Universal Studios Card provides great consumer benefits that deliver, for the first time ever, the breadth and diversity of the Universal Studios brand,” said Carl Thomas, vice president and head of worldwide corporate partnerships, Universal Studios. “Now, with one card, consumers can have access to the entire world of Universal entertainment and experiences. The already extensive awards program will continue to grow as we develop exciting new promotions and opportunities across all of our businesses.”

The Universal Studios Card features include: no annual fee, a 7.9 percent introductory rate on purchases and balance transfers for up to six months, a 25-day interest-free grace period on purchases and the ability to get cash advances. The Card also offers 24-hour customer service, categorized transaction detail on every statement and a choice of a custom monthly billing date.

In March, NOVUS Services and Universal Studios announced a major strategic corporate partnership that includes the Universal Studios Card and a sponsorship program. As part of the sponsorship, all of the NOVUS(R) Card brands, including the Universal Studios Card, are designated as the preferred cards of Universal Studios theme parks, as well as all Universal owned concert venues and events in the United States. NOVUS Services is also a media sponsor for all Universal concerts in the United States and is the presenting sponsor of Jurassic Park: The Ride in Universal Studios’ theme parks in Hollywood and Orlando, including the upcoming Islands of Adventure, scheduled to open in Orlando in 1999.

Universal Studios is a diversified entertainment company and a worldwide leader in motion pictures, television, music, home and location based entertainment. Universal Studios is a unit of The Seagram Company Ltd. (NYSE: VO), a global beverage and entertainment company. NOVUS Services, a business unit of Morgan Stanley, Dean Witter, Discover & Co., operates the Discover(R) Card, the NOVUS Network and a growing number of card brands accepted at all NOVUS Network locations.

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