Consumer Payment Card News

Restaurant Gift Card

It looks like a credit card but acts like a gift certificate. It’s the new Rock Bottom Restaurants Gift Card, an innovative sleek-looking plastic card, that makes the perfect stocking stuffer or holiday gift.

Rock Bottom gift cards are the ’90’s replacement to the traditional paper gift certificate. Customers can use them for food, drinks or merchandise. They can be purchased in any dollar amount and recipients can use the card as many times as it takes to use up the balance. The Gift Cards are “rechargeable” as well, by purchasing any desired additional dollar amount. And they can be personalized. When the card is used, the recipient name appears right on the receipt. Best of all, they come already wrapped, in a beautiful card carrier and matching envelope.

Rock Bottom Gift Cards are good at any of the company’s 60 restaurants across the country. They include Rock Bottom Restaurant and Brewery, Old Chicago, the Walnut Brewery and the District or Denver Chophouse & Brewery.

Rock Bottom was the first restaurant company to introduce the plastic debit-type gift certificate last year. “We’ve had tremendous response, both from the industry and our customers,” says Karen Willison, vice president of marketing. “The benefits of this program are numerous. With the plastic card, there is no need to worry about cash or credit cards. Its convenient and fun to use. And from a company standpoint, it allows us to track redemption rates and sales almost immediately, and gather valuable database information.”

The Gift Cards are available at any Rock Bottom Restaurants, Inc. location across the country, or by calling 1-888-238-BREW (2739). The Louisville, Colorado-based company is publicly held and listed on Nasdaq as (BREW).

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